Unraveling Hurricanes Helene and Milton: Disinformation in the Eye of the Storm
While Hurricane Helene wreaked physical destruction across the southeastern United States, another less visible but equally dangerous force emerged in its wake: disinformation. As communities grappled with the devastating impact of the storm, false narratives and conspiracy theories quickly flooded digital platforms, undermining relief efforts and sowing confusion. The Hurricane Helene disinformation campaign serves as a stark reminder of how misinformation can exacerbate the challenges already faced during natural disasters.
The Storm of False Narratives
As Hurricane Helene made landfall in Florida on September 26, 2024, and tore across multiple states, the usual flood of news reports and social media posts followed. However, amidst the legitimate updates, a tide of disinformation quickly began to circulate. Rumors ranged from claims that federal disaster funds were being siphoned off to suggestions that FEMA was using the chaos as an opportunity to seize private property. These baseless theories were amplified through social media platforms, with some posts gaining widespread traction and undermining public trust in government responses.
Congresswoman Marjorie Taylor Greene — of “Jewish space lasers” and Christian nationalism infamy — claimed that it’s obvious Democrats control the weather, as evidenced by a shared C-SPAN clip from the Obama years with then-CIA Director John Brennan talking about the highly theoretical and as of yet untried science of geoengineering. Because the very best way to keep your global conspiracy a top secret is to broadcast it into the public domain on C-SPAN.
Some viral posts alleged that the government had restricted airspace above affected areas, not for safety reasons, but as part of a shadowy conspiracy to cover up the true extent of the damage (for what reason is not specified). Other false reports claimed that FEMA was blocking local relief efforts and taking control of private land for nefarious purposes. These rumors not only spread fear and confusion but also hindered relief operations, as some individuals refused aid or hesitated to evacuate based on false information — endangering and perhaps even taking lives.
The Role of Digital Platforms in Spreading Misinformation
Digital platforms, especially social media, have played a significant role in the proliferation of disinformation during Hurricane Helene. The fast-moving nature of these platforms allowed misleading posts to go viral before accurate information could be verified and shared. The challenge for both federal agencies and local authorities was to quickly counter these false claims while also managing the logistics of the emergency response.
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