In half a decade we’ve gone from Jeb Bush making a serious run for president to Marjorie Taylor Greene running unopposed and winning a House seat in Georgia. QAnon came seemingly out of nowhere, but taps into a much deeper and older series of conspiracy theories that have surfaced, resurfaced, and been remixed throughout time.

Why do people believe in conspiracy theories? In an increasingly complex world of information bombarding us as blinding speed and high volume, the cognitive appeal of easy answers and turnkey “community” may be much stronger than ever before.

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