Propaganda

The “repetition effect” is a potent psychological phenomenon and a common propaganda device. This technique operates on the principle that repeated exposure to a specific message or idea increases the likelihood of its acceptance as truth or normalcy by an individual or the public. Its effectiveness lies in its simplicity and its exploitation of a basic human cognitive bias: the more we hear something, the more likely we are to believe it.

Repetition effect, by Midjourney

Historical context

The repetition effect has been used throughout history, but its most notorious use was by Adolf Hitler and the Nazi Party in Germany. Hitler, along with his Propaganda Minister, Joseph Goebbels, effectively employed this technique to disseminate Nazi ideology and promote antisemitism. In his autobiography “Mein Kampf,” Hitler wrote about the importance of repetition in reinforcing the message and ensuring that it reached the widest possible audience. He believed that the constant repetition of a lie would eventually be accepted as truth.

Goebbels echoed this sentiment, famously stating, “If you tell a lie big enough and keep repeating it, people will eventually come to believe it.” The Nazi regime used this strategy in various forms, including in speeches, posters, films, and through controlled media. The relentless repetition of anti-Semitic propaganda, the glorification of the Aryan race, and the demonization of enemies played a crucial role in the establishment and maintenance of the Nazi regime.

Psychological basis

The effectiveness of the repetition effect is rooted in cognitive psychology. This bias is known as the “illusory truth effect,” where repeated exposure to a statement increases its perceived truthfulness. The phenomenon is tied to the ease with which familiar information is processed. When we hear something repeatedly, it becomes more fluent to process, and our brains misinterpret this fluency as a signal for truth.

Modern era usage

The transition into the modern era saw the repetition effect adapting to new media and communication technologies. In the age of television and radio, political figures and advertisers used repetition to embed messages in the public consciousness. The rise of the internet and social media has further amplified the impact of this technique. In the digital age, the speed and reach of information are unprecedented, making it easier for false information to be spread and for the repetition effect to be exploited on a global scale.

The repetition effect on screens and social media, by Midjourney

Political campaigns, especially in polarized environments, often use the repetition effect to reinforce their messages. The constant repetition of slogans, talking points, and specific narratives across various platforms solidifies these messages in the public’s mind, regardless of their factual accuracy.

Ethical considerations and countermeasures

The ethical implications of using the repetition effect are significant, especially when it involves spreading disinformation or harmful ideologies. It raises concerns about the manipulation of public opinion and the undermining of democratic processes.

To counteract the repetition effect, media literacy and critical thinking are essential. Educating the public about this psychological bias and encouraging skepticism towards repeated messages can help mitigate its influence. Fact-checking and the promotion of diverse sources of information also play a critical role in combating the spread of falsehoods reinforced by repetition.

Repetition effect: A key tool of propaganda

The repetition effect is a powerful psychological tool in the arsenal of propagandists and communicators. From its historical use by Hitler and the fascists to its continued relevance in the digital era, this technique demonstrates the profound impact of repeated messaging on public perception and belief.

While it can be used for benign purposes, such as in advertising or reinforcing positive social behaviors, its potential for manipulation and spreading misinformation cannot be understated. Understanding and recognizing the repetition effect is crucial in developing a more discerning and informed approach to the information we encounter daily.

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The term “alternative facts” gained widespread attention on January 22, 2017, when Kellyanne Conway, then-Counselor to President Donald Trump, used it during a “Meet the Press” interview. Conway was defending White House Press Secretary Sean Spicer’s false statements about the attendance numbers at Trump’s presidential inauguration the day before.

When challenged by the interviewer, who cited several facts indicating a much smaller crowd size relative to President Obama‘s inauguration, Conway asserted that Spicer was offering “alternative facts” to the media reports, which suggested a lower attendance compared to previous inaugurations.

Kellyanne Conway, by Midjourney

Philosophical and Historical Context

The term, while new in its specific phrasing, taps into a long-standing philosophical debate about truth and reality. Historically, the idea that there can be different interpretations of facts has roots in relativism and constructivism.

However, the way “alternative facts” was used implied a more radical departure from the accepted notion of objective facts, tilting towards a post-truth era where the line between truth and falsehood becomes blurred. It indicated an intentional strategy of disseminating disinformation early on in the Trump administration, and articulated it out loud in a way that previous presidents had never done before.

Use in US politics

The use of “alternative facts” in US politics has been controversial and highly debated. Proponents argue that the term simply reflects different perspectives and interpretations of events. Critics, however, see it as an attempt to legitimize falsehoods or misleading information, particularly when used by those in power to contradict evidence and well-established facts.

The term quickly became symbolic of the Trump administration’s relationship with the media and its approach to information dissemination. It was seen as part of a broader strategy that involved discrediting mainstream media as so-called “fake news,” promoting favorable narratives, and challenging the notion of objective truth. It extended the already prevalent right-wing strategy of science denialism into a kind of denialism of reality itself — a dangerous path towards authoritarianism reminiscent of the use of Newspeak in George Orwell’s famous classic dystopian novel, 1984.

Donald Trump spewing "Alternative Facts" into the disinformation ecosystem, by Midjourney

Implications for American democracy

The implications of the widespread use of “alternative facts” for American democracy are profound and multifaceted:

  1. Erosion of Trust: The concept challenges the role of a free press and fact-checking institutions in democracy. When official statements are at odds with verifiable evidence, it erodes public trust in both the government and the media.
  2. Polarization: It exacerbates political polarization. When people cannot agree on basic facts, finding common ground becomes challenging, leading to a more divided society.
  3. Manipulation and Propaganda: The term can be weaponized for political ends, allowing for manipulation of public opinion and spreading propaganda.
  4. Accountability and Governance: In a democracy, accountability is key. If leaders are seen to use “alternative facts” without consequence, it undermines democratic governance and the expectation that leaders are truthful and transparent.
  5. Public Discourse and Decision Making: Accurate information is crucial for informed decision making by the electorate. When false information is disseminated under the guise of “alternative facts,” it impairs the public’s ability to make informed decisions.
  6. Legal and Ethical Concerns: The concept raises ethical concerns about honesty and integrity in public office and can complicate legal proceedings when factual accuracy is disputed.

The dangers of “reality denial”alternative facts” in political discourse

“Alternative facts,” as a term and a concept, represents more than just a linguistic novelty; it signifies a shift in the landscape of political discourse and the relationship between truth, power, and democracy. Its emergence and use reflect deeper tensions in society about trust, media, and the nature of reality itself. For American democracy, grappling with the implications of this term is not just an intellectual exercise but a necessary endeavor to preserve the integrity of our democratic institutions and public discourse.

It’s one thing to have legitimately different perspectives on the issues. It’s quite another to throw out the founding ideals and Enlightenment principles of rational inquiry, scientific observation, and reality testing altogether. If we cannot agree even on the basic facts of a situation, the ability to arrive at any kind of policy consensus about what to do to solve issues and problems in society that will always occur is deeply impaired — and indeed, our democracy is placed in great peril.

We must recommit fully to the finding of Actual Facts — and put behind us the childish nursing of our favored Alternative Facts.

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Shitposting, a term that has seeped into the mainstream of internet culture, is often characterized by the act of posting deliberately provocative, off-topic, or nonsensical content in online communities and on social media. The somewhat vulgar term encapsulates a spectrum of online behavior ranging from harmless, humorous banter to malicious, divisive content.

Typically, a shit-post is defined by its lack of substantive content, its primary goal being to elicit attention and reactions — whether amusement, confusion, or irritation — from its intended audience. Closely related to trolling, shitposting is one aspect of a broader pantheon of bad faith behavior online.

Shit-poster motivations

The demographic engaging in shit-posting is diverse, cutting across various age groups, social strata, and political affiliations. However, it’s particularly prevalent among younger internet users who are well-versed in meme culture and online vernacular. The motivations for shit-posting can be as varied as its practitioners.

Some engage in it for humor and entertainment, seeing it as a form of digital performance art. Others may use it as a tool for social commentary or satire, while a more nefarious subset might employ it to spread disinformation and misinformation, sow discord, and/or harass individuals or groups.

Online trolls shitposting on the internet, by Midjourney

Context in US politics

In the realm of U.S. politics, shit-posting has assumed a significant role in recent elections, especially on platforms like Twitter / X, Reddit, and Facebook. Politicians, activists, and politically engaged individuals often use this tactic to galvanize supporters, mock opponents, or shape public perception. It’s not uncommon to see political shit-posts that are laden with irony, exaggeration, or out-of-context information, designed to inflame passions or reinforce existing biases — or exploit them.

Recognition and response

Recognizing shit-posting involves a discerning eye. Key indicators include the use of hyperbole, irony, non-sequiturs, and content that seems outlandishly out of place or context. The tone is often mocking or sarcastic. Visual cues, such as memes or exaggerated images, are common.

Responding to shit-posting is a nuanced affair. Engaging with it can sometimes amplify the message, which might be the poster’s intention. A measured approach is to assess the intent behind the post. If it’s harmless humor, it might warrant a light-hearted response or none at all.

For posts that are disinformation or border on misinformation or toxicity, countering with factual information, reporting the content, or choosing not to engage are viable strategies. The key is not to feed into the cycle of provocation and reaction that shit-posting often seeks to perpetuate.

Shitposting troll farms lurk in the shadows, beaming disinformation across the land -- by Midjourney

Fighting back

Shit-posting, in its many forms, is a complex phenomenon in the digital age. It straddles the line between being a form of modern-day satire and a tool for misinformation, propaganda, and/or cyberbullying. As digital communication continues to evolve, understanding the nuances of shit-posting – its forms, motivations, and impacts – becomes crucial, particularly in politically charged environments. Navigating this landscape requires a balanced approach, blending awareness, discernment, and thoughtful engagement.

This overview provides a basic understanding of shit-posting, but the landscape is ever-changing, with new forms and norms continually emerging. The ongoing evolution of online communication norms, including phenomena like shit-posting, is particularly fascinating and significant in the broader context of digital culture and political discourse.

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Science denialism has a complex and multifaceted history, notably marked by a significant event in 1953 that set a precedent for the tactics of disinformation widely observed in various spheres today, including politics.

The 1953 meeting and the birth of the disinformation playbook

The origins of modern science denial can be traced back to a pivotal meeting in December 1953, involving the heads of the four largest American tobacco companies. This meeting was a response to emerging scientific research linking smoking to lung cancer — a serious existenstial threat to their business model.

Concerned about the potential impact on their business, these industry leaders collaborated with a public relations firm, Hill & Knowlton, to craft a strategy. This strategy was designed not only to dispute the growing evidence about the health risks of smoking, but also to manipulate public perception by creating doubt about the science itself. They created the Tobacco Industry Research Committee (TIRC) as an organization to cast doubt on the established science, and prevent the public from knowing about the lethal dangers of smoking.

And it worked — for over 40 years. The public never formed a consensus on the lethality and addictiveness of nicotine until well into the 1990s, when the jig was finally up and Big Tobacco had to pay a record-breaking $200 billion settlement over their 4 decades of mercilessly lying to the American people following the Tobacco Master Settlement Agreement (MSA) of 1998.

smoking and the disinformation campaign of Big Tobacco leading to science denialism, by Midjourney

Strategies of the disinformation playbook

This approach laid the groundwork for what is often referred to as the “disinformation playbook.” The key elements of this playbook include creating doubt about scientific consensus, funding research that could contradict or cloud scientific understanding, using think tanks or other organizations to promote these alternative narratives, and influencing media and public opinion to maintain policy and regulatory environments favorable to their interests — whether profit, power, or both.

Over the next 7 decades — up to the present day — this disinformation playbook has been used by powerful special interests to cast doubt, despite scientific consensus, on acid rain, depletion of the ozone layer, the viability of Ronald Reagan‘s Strategic Defense Initiative (SDI), and perhaps most notably: the man-made causes of climate change.

Adoption and adaptation in various industries

The tobacco industry’s tactics were alarmingly successful for decades, delaying effective regulation and public awareness of smoking’s health risks. These strategies were later adopted and adapted by various industries and groups facing similar scientific challenges to their products or ideologies. For instance, the fossil fuel industry used similar tactics to cast doubt on global warming — leading to the phenomenon of climate change denialism. Chemical manufacturers have disputed science on the harmful effects of certain chemicals like DDT and BPA.

What began as a PR exercise by Big Tobacco to preserve their fantastic profits once science discovered the deleterious health effects of smoking eventually evolved into a strategy of fomenting science denialism more broadly. Why discredit one single finding of the scientific community when you could cast doubt on the entire process of science itself — as a way of future-proofing any government regulation that might curtail your business interests?

Science denial in modern politics

In recent years, the tactics of science denial have become increasingly prevalent in politics. Political actors, often influenced by corporate interests or ideological agendas, have employed these strategies to challenge scientific findings that are politically inconvenient — despite strong and often overwhelming evidence. This is evident in manufactured “debates” on climate change, vaccine safety, and COVID-19, where scientific consensus is often contested not based on new scientific evidence but through disinformation strategies aimed at sowing doubt and confusion.

The role of digital media and politicization

The rise of social media has accelerated the spread of science denial. The digital landscape allows for rapid dissemination of misinformation and the formation of echo chambers, where groups can reinforce shared beliefs or skepticism, often insulated from corrective or opposing information. Additionally, the politicization of science, where scientific findings are viewed through the lens of political allegiance rather than objective evidence, has further entrenched science denial in modern discourse — as just one aspect of the seeming politicization of absolutely everything in modern life and culture.

Strategies for combatting science denial

The ongoing impact of science denial is profound. It undermines public understanding of science, hampers informed decision-making, and delays action on critical issues like climate change, public health, and environmental protection. The spread of misinformation about vaccines, for instance, has led to a decrease in vaccination rates and a resurgence of diseases like measles.

scientific literacy, by Midjourney

To combat science denial, experts suggest several strategies. Promoting scientific literacy and critical thinking skills among the general public is crucial. This involves not just understanding scientific facts, but also developing an understanding of the scientific method and how scientific knowledge is developed and validated. Engaging in open, transparent communication about science, including the discussion of uncertainties and limitations of current knowledge, can also help build public trust in science.

Science denial, rooted in the strategies developed by the tobacco industry in the 1950s, has evolved into a significant challenge in contemporary society, impacting not just public health and environmental policy but also the very nature of public discourse and trust in science. Addressing this issue requires a multifaceted approach, including education, transparent communication, and collaborative efforts to uphold the integrity of scientific information.

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Climate Change Denial: From Big Tobacco Tactics to Today’s Global Challenge

In the complex narrative of global climate change, one pervasive thread is the phenomenon of climate change denial. This denial isn’t just a refusal to accept the scientific findings around climate change; it is a systematic effort to discredit and cast doubt on environmental realities and the need for urgent action.

Remarkably, the roots of this denial can be traced back to the strategies used by the tobacco industry in the mid-20th century to obfuscate the link between smoking and lung cancer. This companies conspired to create a disinformation campaign against the growing scientific consensus on the manmade nature of climate change, to cast doubt about the link between the burning of fossil fuels and the destruction of the planet’s natural ecosystems — and they succeeded, for over half a century, beginning in 1953.

climate change and its denial, by Midjourney

Origins in big tobacco’s playbook

The origins of climate change denial lie in a well-oiled, public relations machine initially designed by the tobacco industry. When scientific studies began linking smoking to lung cancer in the 1950s, tobacco companies launched an extensive campaign to challenge these findings. Their strategy was not to disprove the science outright but to sow seeds of doubt, suggesting that the research was not conclusive and that more studies were needed. This strategy of manufacturing doubt proved effective in delaying regulatory and public action against tobacco products, for more than 5 decades.

Adoption by climate change deniers

This playbook was later adopted by those seeking to undermine climate science. In the late 20th century, as scientific consensus grew around the human impact on global warming, industries and political groups with a vested interest in maintaining the status quo began to employ similar tactics around lying at scale. They funded research to challenge or undermine climate science, supported think tanks and lobbyists to influence public opinion and policy, and used media outlets to spread a narrative of uncertainty and skepticism.

Political consequences

The political consequences of climate change denial have been profound. In the United States and other countries, it has polarized the political debate over environmental policy, turning what is fundamentally a scientific issue into a partisan one. This politicization has hindered comprehensive national and global policies to combat climate change, as legislative efforts are often stalled by ideological conflicts.

a burning forest of climate change, by Midjourney

Denial campaigns have also influenced public opinion, creating a significant segment of the population that is skeptical of climate science years after overwhelming scientific consensus has been reached, which further complicates efforts to implement wide-ranging environmental reforms.

Current stakes and global impact

Today, the stakes of climate change denial could not be higher. As the world faces increasingly severe consequences of global warming β€” including extreme weather events, rising sea levels, and disruptions to ecosystems β€” the need for decisive action becomes more urgent. Yet, climate change denial continues to impede progress. By casting doubt on scientific consensus, it hampers efforts to build the broad public support necessary for bold environmental policies that may help thwart or mitigate some of the worst disasters.

Moreover, climate change denial poses a significant risk to developing countries, which are often the most vulnerable to climate impacts but the least equipped to adapt. Denialism in wealthier nations can lead to a lack of global cooperation and support needed to address these challenges comprehensively.

Moving forward: acknowledging the science and embracing action

To effectively combat climate change, it is crucial to recognize the roots and ramifications of climate change denial. Understanding its origins in the Big Tobacco disinformation strategy helps demystify the tactics used to undermine environmental science. It’s equally important to acknowledge the role of political and economic interests in perpetuating this denial — oil tycoon Charles Koch alone spends almost $1 billion per election cycle, heavily to climate deniers.

A climate change desert, by Midjourney

However, there is a growing global movement acknowledging the reality of climate change and the need for urgent action. From international agreements like the Paris Accord to grassroots activism pushing for change, there is a mounting push against the tide of denial.

Climate change denial, with its roots in the Big Tobacco playbook, poses a significant obstacle to global efforts to address environmental challenges. Its political ramifications have stalled critical policy initiatives, and its ongoing impact threatens global cooperation. As we face the increasing urgency of climate change, acknowledging and countering this denial is crucial for paving the way towards a more sustainable and resilient future.

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Sockpuppets are fake social media accounts used by trolls for deceptive and covert actions, avoiding culpability for abuse, aggression, death threats, doxxing, and other criminal acts against targets.

In the digital age, the battleground for political influence has extended beyond traditional media to the vast, interconnected realm of social media. Central to this new frontier are “sockpuppet” accounts – fake online personas created for deceptive purposes. These shadowy figures have become tools in the hands of authoritarian regimes, perhaps most notably Russia, to manipulate public opinion and infiltrate the political systems of countries like the UK, Ukraine, and the US.

What are sockpuppet accounts?

A sockpuppet account is a fake online identity used for purposes of deception. Unlike simple trolls or spam accounts, sockpuppets are more sophisticated. They mimic real users, often stealing photos and personal data to appear authentic. These accounts engage in activities ranging from posting comments to spreading disinformation, all designed to manipulate public opinion.

The Strategic Use of Sockpuppets

Sockpuppet accounts are a cog in the larger machinery of cyber warfare. They play a critical role in shaping narratives and influencing public discourse. In countries like Russia, where the state exerts considerable control over media, these accounts are often state-sponsored or affiliated with groups that align with government interests.

Case Studies: Russia’s global reach

  1. The United Kingdom: Investigations have revealed Russian interference in the Brexit referendum. Sockpuppet accounts spread divisive content to influence public opinion and exacerbate social tensions. Their goal was to weaken the European Union by supporting the UK’s departure.
  2. Ukraine: Russia’s geopolitical interests in Ukraine have been furthered through a barrage of sockpuppet accounts. These accounts disseminate pro-Russian propaganda and misinformation to destabilize Ukraine’s political landscape, particularly during times of crisis, elections, or — most notably — during its own current war of aggression against its neighbor nation.
  3. The United States: The 2016 US Presidential elections saw an unprecedented level of interference. Russian sockpuppets spread divisive content, fake news, and even organized real-life events, creating an environment of distrust and chaos. Their goal was to sow discord and undermine the democratic process.
Vladimir Putin with his sheep, by Midjourney

How sockpuppets operate

Sockpuppets often work in networks, creating an echo chamber effect. They amplify messages, create false trends, and give the illusion of widespread support for a particular viewpoint. Advanced tactics include deepfakes and AI-generated text, making it increasingly difficult to distinguish between real and fake content.

Detection and countermeasures

Detecting sockpuppets is challenging due to their evolving sophistication. Social media platforms are employing AI-based algorithms to identify and remove these accounts. However, the arms race between detection methods and evasion techniques continues. Governments and independent watchdogs also play a crucial role in exposing such operations.

Implications for democracy

The use of sockpuppet accounts by authoritarian regimes like Russia poses a significant threat to democratic processes. By influencing public opinion and political outcomes in other countries, they undermine the very essence of democracy – the informed consent of the governed. This digital interference erodes trust in democratic institutions and fuels political polarization.

As we continue to navigate the complex landscape of digital information, the challenge posed by sockpuppet accounts remains significant. Awareness and vigilance are key. Social media platforms, governments, and individuals must collaborate to safeguard the integrity of our political systems. As citizens, staying informed and critically evaluating online information is our first line of defense against this invisible but potent threat.

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Deep fakes, a term derived from “deep learning” (a subset of AI) and “fake,” refer to highly realistic, AI-generated digital forgeries of real human beings. These sophisticated imitations can be videos, images, or audio clips where the person appears to say or do things they never actually did.

The core technology behind deep fakes is based on machine learning and neural network algorithms. Two competing AI systems work in tandem: one generates the fake content, while the other attempts to detect the forgeries. Over time, as the detection system identifies flaws, the generator learns from these mistakes, leading to increasingly convincing fakes.

Deep fakes in politics

However, as the technology has become more accessible, it’s been used for various purposes, not all of them benign. In the political realm, deep fakes have a potential for significant impact. They’ve been used to create false narratives or manipulate existing footage, making it appear as though a public figure has said or done something controversial or scandalous. This can be particularly damaging in democratic societies, where public opinion heavily influences political outcomes. Conversely, in autocracies, deep fakes can be a tool for propaganda or to discredit opposition figures.

How to identify deep fakes

Identifying deep fakes can be challenging, but there are signs to look out for:

  1. Facial discrepancies: Imperfections in the face-swapping process can result in blurred or fuzzy areas, especially where the face meets the neck and hair. Look for any anomalies in facial expressions or movements that don’t seem natural.
  2. Inconsistent lighting and shadows: AI can struggle to replicate the way light interacts with physical objects. If the lighting or shadows on the face don’t match the surroundings, it could be a sign of manipulation.
  3. Audiovisual mismatches: Often, the audio does not perfectly sync with the video in a deep fake. Watch for delays or mismatches between spoken words and lip movements.
  4. Unusual blinking and breathing patterns: AI can struggle to accurately mimic natural blinking and breathing, leading to unnatural patterns.
  5. Contextual anomalies: Sometimes, the content of the video or the actions of the person can be a giveaway. If it seems out of character or contextually odd, it could be fake.

In democratic societies, the misuse of deep fakes can erode public trust in media, manipulate electoral processes, and increase political polarization. Fake videos can quickly spread disinformation and misinformation, influencing public opinion and voting behavior. Moreover, they can be used to discredit political opponents with false accusations or fabricated scandals.

In autocracies, deep fakes can be a potent tool for state propaganda. Governments can use them to create a false image of stability, prosperity, or unity, or conversely, to produce disinformation campaigns against perceived enemies, both foreign and domestic. This can lead to the suppression of dissent and the manipulation of public perception to support the regime.

Deep fakes with Donald Trump, by Midjourney

Response to deep fakes

The response to the threat posed by deep fakes has been multifaceted. Social media platforms and news organizations are increasingly using AI-based tools to detect and flag deep fakes. There’s also a growing emphasis on digital literacy, teaching the public to critically evaluate the content they consume.

Legal frameworks are evolving to address the malicious use of deep fakes. Some countries are considering legislation that would criminalize the creation and distribution of harmful deep fakes, especially those targeting individuals or designed to interfere in elections.

While deep fakes represent a remarkable technological advancement, they also pose a significant threat to the integrity of information and democratic processes. As this technology evolves, so must our ability to detect and respond to these forgeries. It’s crucial for both individuals and institutions to stay informed and vigilant against the potential abuses of deep fakes, particularly in the political domain. As we continue to navigate the digital age, the balance between leveraging AI for innovation and safeguarding against its misuse remains a key challenge.

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PizzaGate originated in 2016 from the hacked emails of John Podesta, Hillary Clinton‘s campaign manager, published by WikiLeaks. Internet users on platforms like 4chan and Reddit began to interpret these emails, focusing on those that mentioned pizza and other food items. They falsely claimed these were code words for a child sex trafficking ring operated by high-ranking Democratic Party members and associated with a Washington, D.C., pizzeria named Comet Ping Pong.

The theory was fueled by various coincidences and misinterpretations. For instance, references to pizza were interpreted as part of a secret code, and the pizzeria’s quirky artwork was misconstrued as sinister symbolism. Despite the lack of credible evidence, these interpretations quickly gained traction online.

PizzaGate conspiracy theory, imagined by Midjourney

The broader political context

PizzaGate should be understood within the broader political context of the 2016 U.S. presidential election. This period was marked by intense partisanship and the proliferation of disinformation and fake news, with social media acting as a catalyst. The theory emerged against the backdrop of a highly contentious election, with Hillary Clinton as a polarizing figure. In such a climate, conspiracy theories found fertile ground to grow, particularly among those predisposed to distrust the political establishment.

Impact and aftermath

The most immediate and dangerous impact of PizzaGate was an incident in December 2016, when Edgar Maddison Welch, motivated by the conspiracy theory, fired a rifle inside Comet Ping Pong. Fortunately, there were no injuries. This incident highlighted the real-world consequences of online conspiracy theories and underscored the potential for online rhetoric to inspire violent actions.

In the aftermath, social media platforms faced criticism for allowing the spread of baseless allegations. This led to discussions about the role of these platforms in disseminating fake news and the balance between free speech and the prevention of harm.

Lasting effects

PizzaGate had several lasting effects:

  1. Polarization and distrust: It exacerbated political polarization and distrust towards mainstream media and political figures, particularly among certain segments of the population.
  2. Conspiracy culture: The incident became a significant part of the modern conspiracy culture, linking it to other conspiracy theories and contributing to a growing skepticism of official narratives.
  3. Social media policies: It influenced how social media companies manage content, leading to stricter policies against misinformation and the promotion of conspiracy theories.
  4. Public awareness: On a positive note, it raised public awareness about the dangers of misinformation and the importance of critical thinking in the digital age.
  5. Legitimacy of investigations: The theory, though baseless, led some people to question the legitimacy of genuine investigations into sexual misconduct and abuse, potentially undermining efforts to address these serious issues.

Caveat, Internet

PizzaGate serves as a stark reminder of the power of the internet to spread misinformation and the real-world consequences that can ensue. It reflects the complexities of the digital age, where information, regardless of its veracity, can be disseminated widely and rapidly. As we continue to navigate this landscape, understanding phenomena like PizzaGate becomes crucial in fostering a more informed and discerning online community — as well as thwarting the march of fascism.

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“Love bombing” is a manipulative tactic employed to gain emotional control over an individual by showering them with affection, compliments, and promises. This technique is often used by both narcissists and cults, often for similar objectives — to overwhelm a target with positive feelings, in order to secure their loyalty. Understanding the nuances of love bombing can be crucial for identifying and avoiding this core tactic of emotional predators.

Love bombing by narcissists

Narcissists use love bombing as a way to quickly establish emotional dependency. They may shower their target with gifts, compliments, and an overwhelming amount of attention. This is often done during the “honeymoon phase” of a relationship, creating an illusion of a perfect partner who is deeply in love.

How to identify love bombing by a narcissist:

  1. Intensity: The affection and attention feel overwhelming and come on very strong.
  2. Rapid progression: The relationship moves quickly, often skipping normal stages of emotional intimacy.
  3. Idealization: You are put on a pedestal, and any flaws you have are either ignored or spun into positive traits.

How to avoid it:

  1. Pace yourself: Slow down the relationship and insist on a more typical progression.
  2. Seek outside opinions: Consult trusted friends or family about the relationship, and share your misgivings about its pace of progression.
  3. Set boundaries: Make your limits clear and stick to them. If someone is pushing back and not respecting the boundaries you set, it is yet another red flag of potential narcissistic personality disorder (NPD) traits.

Love bombing by cults

In the context of cults and cultish groups, love bombing serves to recruit and retain members. As one of a host of different influence techniques, newcomers are often greeted with extreme enthusiasm, given immediate friendship, and showered with positive affirmation. The objective is to create a euphoric emotional state that is then associated with the cult — making it harder to leave later, when the cracks begin to show.

How to identify love bombing by a cult or high-demand group:

  1. Instant community: You receive immediate acceptance and friendship from multiple members.
  2. Unconditional affection: Love and acceptance seem to be given freely, without the need for personal growth or change.
  3. Isolation: Efforts to separate you from your existing support network and even your family, making you dependent on the cult for emotional support.

How to avoid it:

  1. Be skeptical: Question why you’re receiving so much attention and what the group might want in return.
  2. Research: Look into the group’s history, beliefs, and any reports or articles about them.
  3. Maintain outside connections: Keep in touch with your existing network and consider their opinions. The group may encourage secrecy, but sharing your experiences outside the group and getting a wider perspective on them is critical.

General tips for avoiding love bombing

  1. Trust your instincts: If something feels too good to be true, it probably is.
  2. Time: Time is your ally. Manipulators often need you to make quick decisions. The more time you take, the more likely you are to see inconsistencies in their behavior.
  3. Consult with trusted individuals: Sometimes an outside perspective can provide invaluable insights that you might have missed.

Understanding the mechanics of love bombing is the first step in protecting yourself from falling into such emotional manipulation traps. By being aware of the signs and knowing how to counteract them, you can maintain control over your emotional well-being.

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republican vs. democrat cage match boxing ring

Buckle up, we’re in for a wild ride. Many of the serious scholars of political history and authoritarian regimes are sounding the alarm bells that, although it is a very very good thing that we got the Trump crime family out of the Oval Office, it is still a very very bad thing for America to have so rapidly tilted towards authoritarianism. How did we get here?! How has hyper partisanship escalated to the point of an attempted coup by 126 sitting Republican House Representatives? How has political polarization gotten this bad?

These are some of the resources that have helped me continue grappling with that question, and with the rapidly shifting landscape of information warfare. How can we understand this era of polarization, this age of tribalism? This outline is a work in progress, and I’m planning to keep adding to this list as the tape keeps rolling.

Right-Wing Authoritarianism

Authoritarianism is both a personality type and a form of government — it operates at both the interpersonal and the societal level. The words authoritarian and fascist are often used interchangeably, but fascism is a more specific type of authoritarianism, and far more historically recent.

America has had flavors of authoritarianism since its founding, and when fascism came along the right-wing authoritarians ate it up — and deeply wanted the United States to be a part of it. Only after they became social pariahs did they change position to support American involvement in World War II — and some persisted even after the attack of Pearl Harbor.

With Project 2025, Trump now openly threatens fascism on America — and sadly, some are eager for it. The psychology behind both authoritarian leaders and followers is fascinating, overlooked, and misunderstood.

Scholars of authoritarianism

  • Hannah Arendt — The Origins of Totalitarianism
  • Bob Altemeyer — The Authoritarians
  • Derrida — the logic of the unconscious; performativity in the act of lying
  • ketman — Ketman is the psychological concept of concealing one’s true aims, akin to doublethink in Orwell’s 1984, that served as a central theme to Polish dissident CzesΕ‚aw MiΕ‚osz‘s book The Captive Mind about intellectual life under totalitarianism during the Communist post-WWII occupation.
  • Erich Fromm — coined the term “malignant narcissism” to describe the psychological character of the Nazis. He also wrote extensively about the mindset of the authoritarian follower in his seminal work, Escape from Freedom.
  • Eric Hoffer — his book The True Believers explores the mind of the authoritarian follower, and the appeal of losing oneself in a totalist movement
  • Fascism — elevation of the id as the source of truth; enthusiasm for political violence
  • Tyrants and dictators
  • John Dean — 3 types of authoritarian personality:
    • social dominators
    • authoritarian followers
    • double highs — social dominators who can “switch” to become followers in certain circumstances
  • Loyalty; hero worship
    • Freud = deeply distrustful of hero worship and worried that it indulged people’s needs for vertical authority. He found the archetype of the authoritarian primal father very troubling.
  • Ayn Rand
    • The Fountainhead (1943)
    • Atlas Shrugged (1957)
    • Objectivism ideology
  • Greatness Thinking; heroic individualism
  • Nietszche — will to power; the Uberman
  • Richard Hofstadter — The Paranoid Style
  • George Lakoff — moral framing; strict father morality
  • Neil Postman — Entertaining Ourselves to Death
  • Anti-Intellectualism
  • Can be disguised as hyper-rationalism (Communism)
  • More authoritarianism books
Continue reading Hyper Partisanship: How to understand American political polarization
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What are the signs of fascism? And what is fascism? Fascism is a complex and multi-faceted ideology that can manifest in various ways, making it challenging to pin down with a single definition. However, there are certain signs, traits, tactics, and behaviors that are commonly associated with it. Here’s an overview:

Traits

  1. Authoritarianism: Fascism is inherently authoritarian, advocating for a centralized power structure, often under a single charismatic leader.
  2. Nationalism: Extreme nationalism is a hallmark, often coupled with the belief in the inherent superiority of one’s own nation over others — a form of collective narcissism.
  3. Militarism: A strong emphasis on military power and aggression as a means to achieve national objectives is common. Many fascists are former military and/or current militia members.
  4. Anti-Intellectualism: Fascist regimes often distrust intellectuals and experts, preferring emotion and popular sentiment. Railing against the “Eastern elite” is a common refrain.
  5. Xenophobia and Racism: There’s often a strong element of fear or hatred towards outsiders or people considered “different.”
  6. Traditionalism: A romanticized, mythologized view of the past and a desire to return to so-called “traditional” values.
  7. Anti-Communism: A strong opposition to left-wing ideologies, particularly communism and socialism.

Tactics

  1. Propaganda: The use of propaganda to manipulate public opinion is rampant in fascist regimes. Often, conspiracy theories are used to whip up strong emotion quickly.
  2. Suppression of Dissent: Any form of opposition is often met with severe punishment, including imprisonment or even death.
  3. Cult of Personality: Leaders often build a cult of personality around themselves, portraying themselves as the saviors of the nation.
  4. Scapegoating: Blaming societal problems on a particular group, often minorities, to divert attention from real issues. One of the oldest examples is antisemitism.
  5. Control Over Media: The media is often state-controlled or heavily influenced to propagate the regime’s messages.
  6. Political Violence: The use of violence, or the threat thereof, is common to intimidate opposition and enforce policies.

Behaviors and Beliefs

  1. Dogmatic Beliefs: A refusal to consider alternative viewpoints or engage in constructive debate.
  2. Manipulation of History: Rewriting, distorting, or hiding historical facts to suit the regime’s preferred narrative.
  3. Secrecy and Surveillance: A lack of transparency and an emphasis on surveillance to monitor citizens.
  4. Economic Control: Often, there’s a form of state capitalism where the government controls key industries.
  5. Social Darwinism: A belief in the survival of the fittest, often used to justify social inequality.

Identifying a Fascist

Identifying someone as a fascist can be complex due to the ideology’s fluid nature. However, if an individual strongly exhibits many of the traits, tactics, and behaviors listed above, it could be a sign. Fascism is a multi-dimensional ideology that can manifest in various ways but generally includes authoritarianism, extreme nationalism, and a range of tactics aimed at maintaining power. Understanding these signs is crucial for recognizing and combating the rise of fascist ideologies.

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Words, words, and more words.

In a world of increasing disinformation, it’s more important than ever to be armed with actual information. And being curious about the meaning, nature, and origins of things is a rewarding journey in and of itself.

Think of these dictionaries as tools for your mind — they can help you make connections between concepts, understand the terminology being used in the media and all around you, and feel less lost in a sea of dizzying complexity and rapid change. A fantastic vocabulary also helps you connect with people near and far — as well as get outside your comfort zone and learn something new.

Dictionaries List

This section includes dictionaries and definitions of important terms in important realms — and is continually being built out. Stay tuned!

Terms and Concepts

Authoritarianism and American Fascism

Authoritarianism is a political system where a single leader or a small group holds significant power, often without the consent of the governed. Decisions are made by authorities without public input, and individual freedoms and democratic principles are usually suppressed. The government may control various aspects of life, including media and the economy, without checks and balances. This leads to a concentration of power that can foster corruption and human rights abuses. In an authoritarian regime, obedience to the authorities is often emphasized over personal liberties and democratic participation.

Psychology

Definitions and terms relating to the study of the mind, including ideas from social psychology, political psychology, positive psychology, and Buddhist psychology.

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Fascism is a specific type of authoritarianism. Both are forms of government characterized by tightly centralized power, either under a sole dictatorship / demagogue or a small cadre of rulers — typically of wealthy oligarchs — where rule is absolute and the vast majority of people have little say in policy-making or national events. Identifying authoritarianism vs. fascism isn’t always a clearcut distinction, particularly given that one of the hallmarks of fascism is often that fascist leaders tend to conceal or hide their ideological aims until they achieve power and sometimes even beyond — so as not to alert the public to their true plans until it’s too late for people to fight back.

Under both authoritarianism and fascism, there is little or no political freedom and few (if any) individual rights. Authoritarian governments often use force or coercion to maintain control, dissent is typically suppressed, and political violence is tacitly encouraged so long as it is in support of the ruling regime.

fascists marching in the streets, by Midjourney

Fascism is one type of authoritarian political system

Fascism is a type of authoritarianism with distinct ideological features that emerged in the early 20th century. In addition to the core characteristics of authoritarian government, fascism is typified by extreme nationalism, a belief in the superiority of one’s own race or nation (a form of collective narcissism), and propaganda about both a mythical past and a promised utopian future. The idea of hierarchy is central to fascist mythology, with a core belief in a “natural” social hierarchy that — curiously — must be maintained by force.

Fascist regimes often promote aggressive foreign policies and use violence and intimidation to suppress opposing views. Other key features of fascism include a cult of personality around the leader, a focus on traditional values, and the use of propaganda and disinformation to control public opinion.

Fascist regimes of the 20th century

  1. Italy (1922-1943): Italy was the birthplace of fascism, and under the leadership of Benito Mussolini, it became the first fascist regime in the world. Mussolini and his National Fascist Party came to power in 1922, and ruled Italy as a one-party state until he was deposed in 1943.
  2. Germany (1933-1945): Nazi Germany, led by Adolf Hitler and the National Socialist German Workers’ Party, was a fascist regime that came to power in 1933. The Nazi regime was known for its extreme racism, antisemitism, militarism, and aggressive expansionism, which ultimately led to World War II and the genocide of the Holocaust.
  3. Spain (1939-1975): After a bloody civil war, General Francisco Franco established a fascist dictatorship in Spain in 1939. Franco’s regime was characterized by authoritarianism, repression, and a focus on traditional Catholic values.
  4. Portugal (1932-1974): Portugal was ruled by a fascist regime under the Estado Novo (New State) government, led by Antonio de Oliveira Salazar, from 1932 until 1974. The Estado Novo government was characterized by authoritarianism, nationalism, and corporatism.
  5. Romania (1940-1944): Ion Antonescu, a military dictator and fascist sympathizer, came to power in Romania in 1940. Antonescu’s regime was characterized by anti-Semitism, political repression, and a close alliance with Nazi Germany.
  6. Hungary (1944-1945): Hungary was ruled by a fascist government under Ferenc SzΓ‘lasi and the Arrow Cross Party from 1944 until the end of World War II. The Arrow Cross regime was known for its extreme anti-Semitism and brutality.
Adolf Hitler and Benito Mussolini shaking hands in front of a crowd of soldiers, by Midjourney

The cognitive dissonance of fascist ideology

One of the many things I find problematic about fascism’s core belief system is its insistence on enforcing a “natural” social hierarchy. Personally, I find this to be something I call a “self-evident falsehood” — because if the social hierarchy were really natural, it would not require force to maintain it. It would exist in a state of natural equilibrium that does not require the expenditure of effort.

Applying violence and coercion to a population requires a considerable amount of work, and work comes at a cost — a cost factor that is both an unnecessary waste and a destabilizing force acting on society. Those who claim today in America to be upholding the nation’s “original ideals” would do well to remember the self-evident truths we fought a Revolution over: “that all men are created equal.”

Authoritarian regimes in world history

Authoritarianism is an older and more prevalent form of government than fascism, given its origins over 2000 years ago with the Roman Empire. Some of the most notable authoritarian regimes are as follows:

  1. The Roman Empire (27 BC – 476 AD): The Roman Empire was a vast and powerful empire that was ruled by an authoritarian government, after Julius Caesar overthrew the Roman Republic shortly before the turn of the millennium in 27 BC. After his son Octavian emerged victorious from a series of civil wars that followed, a succession of Roman emperors who had almost unlimited power ruled the Empire, and dissent was often suppressed with violence.
  2. The Mongol Empire (1206-1368): The Mongol Empire was one of the largest empires in history, and it was ruled by a series of authoritarian leaders who conquered and subjugated vast territories across Asia, Europe, and the Middle East — most notably Genghis Khan.
  3. The Ottoman Empire (1299-1922): The Ottoman Empire was a vast and powerful Islamic empire that was ruled by a series of sultans who held absolute power over their subjects.
  4. The Soviet Union (1917-1991): The Soviet Union was a communist state that was ruled by the Communist Party and its leaders, including Joseph Stalin. The Soviet regime was characterized by totalitarianism, repression, and the suppression of political dissent.
  5. China under Mao Zedong (1949-1976): Mao Zedong was the founder of the People’s Republic of China and the leader of the Chinese Communist Party. During his rule, China was transformed into a socialist state, but the regime was also characterized by repression, mass killings, and the suppression of political dissent.
  6. North Korea (1948-present): North Korea is a communist state that is ruled by the Workers’ Party of Korea and its leader, currently Kim Jong-un. The North Korean regime is known for its extreme repression, propaganda, and human rights abuses.
Authoritarian regimes like the Soviet Union, by Midjourney

Learn More:

Essential thinkers on authoritarian personality theory β†—

The authoritarian personality is characterized by excessive strictness and a propensity to exhibit oppressive behavior towards perceived subordinates.

American Fascists & the Global Right β†—

The rise of American fascists and right-wing extremism around the world has been a trend for decades.

Authoritarianism Dictionary β†—

This dictionary of authoritarianism collects definitions and charts the recent resurgence of language, ideology, tactics, and rhetoric of authoritarians in America and around the world.

More posts on fascism.

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Influence techniques are a set of psychological and social strategies employed to sway people’s opinions, beliefs, and behaviors. While these techniques are commonly used in various aspects of life, such as marketing and politics, they can be particularly potent when wielded by cults and high-demand groups. Existing on the same spectrum as brainwashing, undue influence techniques can be leveraged as powerful tools for controlling individuals, groups, and even entire populations if left unchecked.

Influence Techniques

  1. Reciprocity: This principle is based on the human tendency to want to give back when something is received. Cults often offer something of perceived value, like a sense of community or spiritual enlightenment, to create an obligation to reciprocate with loyalty or service.
  2. Commitment and Consistency: Once a person makes a small commitment, like attending a meeting, they are more likely to agree to larger requests. Cults often use low-risk, high-reward initial engagements to lure people into more significant commitments.
  3. Social Proof: People are more likely to do something if they see others doing it. Cults often showcase devoted members as testimonials to attract new recruits.
  4. Authority: Leaders often present themselves as figures of authority, either through claimed divine inspiration or specialized knowledge. This makes it easier for members to surrender their judgment.
  5. Liking: Cults often employ “love bombing,” where new recruits are showered with affection and attention, making them more susceptible to influence.
  6. Scarcity: The idea that something is limited in availability often makes it more appealing. Cults may claim to offer exclusive truths or salvation, making their teachings appear more valuable.

Use in Cults

  1. Isolation: One of the first steps a cult takes is to isolate new members from their previous life, including family and friends. This makes the individual more dependent on the cult for social support, thereby increasing the cult’s influence.
  2. Indoctrination: Cults often have their own set of beliefs and values, which are rigorously taught to new members through repetitive teaching, chanting, or even thought-reform techniques. Various methods of indoctrination exist, including phobia indoctrination — which involves keeping members and prospective members in a constant state of fear and anxiety.
  3. Fear and Intimidation: Many cults use fear as a control mechanism. This could be fear of outsiders, fear of losing salvation, or fear of retribution from the cult itself.
  4. Financial Exploitation: Members are often encouraged or required to donate significant amounts of money, or even to hand over their financial assets entirely.
  5. Charismatic Leadership: Cult leaders often possess charismatic qualities that make them naturally persuasive. They use this charisma in conjunction with influence techniques to exert control over members.

Use in High-Demand Groups

High-demand groups, like multi-level marketing schemes or extreme political organizations, also employ similar influence techniques but may not go to the same extremes as cults.

  1. Recruitment: High-demand groups often use targeted recruitment strategies, appealing to individuals’ desires for financial freedom or social change. They also employ influence techniques like love bombing in order to secure loyalty quickly from new followers.
  2. Peer Pressure: These groups often use peer pressure to encourage conformity, whether it’s meeting sales targets or participating in group activities.
  3. Identity Reformation: Members are often encouraged to adopt a new set of beliefs or even a new identity aligned with the group’s goals.
  4. Obedience to Authority: Just like in cults, high-demand groups often have a hierarchical structure where questioning authority is discouraged.

Conclusion

Influence techniques are powerful tools that can be used for both good and ill. When wielded by cults and high-demand groups, they can be particularly manipulative and damaging. Awareness of these techniques is the first step in safeguarding oneself against undue influence.

Whether it’s the allure of a charismatic leader or the promise of exclusive knowledge, understanding the psychological mechanisms at play can provide a critical line of defense. In an age when undue influence techniques are being put to use more broadly in society — including inside of mainstream political rhetoric and strategy — we would be wise to pay close attention and apply a dose of healthy skepticism when confronted with any approach that smells like the tactics described above.

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Racists tend to see democracy itself as a conspiracy against white people, thanks in large part to the Lost Cause Religion that sprouted up after the South lost the Civil War and had to live with themselves after destroying their economy and stature for immoral ends. Authoritarians tend to get very agitated by diversity and difference. White nationalism is the Venn diagram between these two groups.

White nationalist ideology gained renewed attention in the late 20th and early 21st centuries, often manifesting through hate groups, online forums, and political movements. White nationalists argue for policies that would establish or maintain a white majority in the country, often opposing immigration from non-European countries and advocating for policies that they believe would preserve white culture. These views are widely considered to be based on racial prejudices and are often associated with hate crimes and domestic terrorism.

Prominent white nationalists

With the emergence of the alt-right and neoreactionary groups espousing flavors of accelerationism during the Trump era, a host of white nationalists have come out of the closet and said the quiet parts out loud. Here are a few figures to watch out for:

Related to white nationalism

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