regulation Archives - Doctor Paradox

The Tobacco Industry Research Committee (TIRC), which later became the Council for Tobacco Research (CTR), plays a pivotal role in the history of the tobacco industry, particularly in its efforts to counteract emerging scientific evidence linking smoking to serious health risks.

Established in December 1953, the TIRC was a key component of the tobacco industry’s coordinated response to increasing public concern and scientific research showing the adverse health effects of smoking. In the long run, the TIRC’s strategy would become a playbook for other industries that wanted to cast doubt on established science, from acid rain to the ozone layer to climate change denial — and beyond.

Formation and purpose

The formation of the TIRC was a strategic move by major American tobacco companies in response to a series of scientific studies in the early 1950s that demonstrated a link between smoking and lung cancer. This period marked a significant turning point as the public began to question the safety of smoking. In 1952, Reader’s Digest, one of the most widely read magazines at the time, published an article titled “Cancer by the Carton,” which contributed to a sharp decline in cigarette sales.

Facing a potential crisis, executives from major tobacco companies convened at the Plaza Hotel in New York City. This meeting led to the creation of the TIRC. Officially, the council aimed to promote and fund scientific research into the effects of tobacco use. However, its unstated, primary goal was to cast doubt on the growing evidence linking smoking to health problems, thereby protecting the industry’s interests.

Big Tobacco executives gather at the Plaza Hotel in New York City in 1953 to kick off the science denialism craze to deny the adverse effects of smoking on health

Activities and strategies

The TIRC, and later the CTR, engaged in several key activities aimed at controlling the narrative around smoking and health:

Funding Research: It provided grants for scientific studies in various fields, ostensibly to understand better whether and how smoking posed health risks. However, this research was biased in direction and often focused on alternative explanations for the causes of diseases like lung cancer, suggesting they could be due to factors other than smoking.
Public Relations Campaigns: The TIRC orchestrated extensive public relations campaigns to reassure the public of the safety of smoking. It emphasized that there was no definitive proof linking smoking to cancer, suggesting that more research was needed. This strategy effectively used scientific uncertainty to maintain public trust in tobacco products.
Influencing Scientific Discourse: The TIRC/CTR often attempted to influence the scientific discourse by publishing articles and reviews that questioned the link between smoking and disease. They also organized conferences and meetings where they could promote their narrative.
Legal and Regulatory Influence: The organization worked to influence legislation and regulation related to tobacco use. By casting doubt on the science linking smoking to health risks, they aimed to forestall or weaken public health measures against smoking.

Impact and legacy

The legacy of the TIRC/CTR is marked by its success in delaying public acknowledgment of the health risks of smoking. For decades, the tobacco industry managed to sow doubt about the scientific consensus, affecting public health policies and contributing to continued tobacco use worldwide. This strategy of manufacturing doubt has been emulated by other industries facing similar challenges — leading to a wider cultural practice of science denialism.

In the late 1990s and early 2000s, internal documents from the tobacco industry, including those related to the TIRC/CTR, were finally made public through litigation. These documents revealed the extent to which the industry was aware of the health risks associated with smoking, and its extensive, decades-long efforts to conceal this knowledge from the public.

Tobacco Master Settlement Agreement (1998)

The Tobacco Master Settlement Agreement of 1998, a landmark legal settlement between the major tobacco companies and 46 states, led to significant changes in how tobacco products are marketed and sold in the United States. It also resulted in the dissolution of the CTR and established the American Legacy Foundation (now known as the Truth Initiative), aimed at preventing tobacco use and encouraging cessation.

The TIRC/CTR’s history is a critical chapter in understanding how corporate interests can influence scientific research and public health policy. It serves as a cautionary tale about the importance of transparency, integrity in scientific research, and the potential consequences of allowing economic interests to overshadow public health concerns.

In the 1930s and 40s we had the New Deal (thanks, FDR!). In 1938, Congress passed the Fair Labor Standards Act, setting legal limits on the maximum number of hours worked and the minimum wages allowed. Child labor was outlawed, and union laws allowed collective bargaining — resulting in much-needed wage growth and improved conditions for workers.

Republicans fought it then, claiming it was an essentially socialist program, and an economic enemy to business and growth. However, it was the very opposite of that — the war and post-war years were ones of productivity and prosperity, widely and broadly. A strong middle class was formed, changing the life and culture of America forever. The very image of the 1950s Average Family with a white picket fence (emphasis on the white) and 2.5 children the right-wing seems to have nostalgia for was made possible by massive government investments into the US economy and labor force — investments which paid off handsomely and broadly for all, with the notable exception (once again… sort of a theme around here…) of Black Americans, who were largely carved out of the GI bill and given the meagre leavings of the superior education and housing benefits doled out to white veterans.

In the mid-1970s this growth engine finally began to falter, and since the 80s, we’ve instead had the Raw Deal. An ever-escalating version of a Libertarian’s wet dream: deregulation of numerous industries including finance (leading to the housing crash of 2007-8) and energy (leading to the Enron scandal, where traders joked about frying grandmas in CA for fat bonuses), a steadily less progressive tax system (down from a whopping 94% in 1944 down to 28% under Reagan), and endless waves of cuts to social programs that had been designed to level the opportunity playing field after centuries of explicit discrimination.

The thing is, when people feel hopeful, they work harder.

When there is hopelessness, there is less urgency to work hard to maintain the conditions and systems that make one feel so hopeless. If you know the game is rigged, how futile does it seem to keep playing?

Libertarians lament about the size of the pie, which is as good a modern version of “let them eat cake” while the plebes swill McD’s and pay through the nose for health care as any.