Relation to:
- Erving Goffman — the Presentation of Self in Everyday Life (1959)
- behavioral economics — Kahneman & Tversky et al
- decision sciences
- marketing
- PR
- entertainment
- drug addiction
- self-worth; psychology
- ketman
- Arlie Hochschild — The Managed Heart: Commercialization of Human Feeling
- Jay MacLeod — Ain’t No Makin’ It: Aspirations and Attainment in a Low Income Neighborhood
- funeral homes
- weddings
- NIMBYs — emotional entitlement
- support animals
- heterodox economics
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