Is social media wrecking democracy? Are Russian propaganda campaigns or click-hungry “fake news” businesses on Facebook tearing apart our shared reality? Network Propaganda, by scholars Yochai Benkler, Robert Faris, and Hal Roberts, dives deep into these topics that swelled to prominence around the 2016 election.

Since Donald Trump’s election in 2016, a lot of people believe that new technologies—and how foreign actors manipulate them—played a big role in his win and are fueling our “post-truth” world, where disinformation and propaganda seem to thrive.

Network Propaganda flips that idea on its head. The book dives into an incredibly detailed study of American media coverage from the start of the 2016 election in April 2015 to Trump’s first year in office. By analyzing millions of news stories, social media shares on Facebook and Twitter, TV broadcasts, and YouTube content, it paints a full picture of how political communication in the U.S. really works. The authors dig into big topics like immigration, Clinton-related scandals, and the Trump-Russia investigation and reveal that right-wing media doesn’t play by the same rules as other outlets.

Their big takeaway? The conservative media ecosystem functions in a totally unique way, shaped by decades of political, cultural, and institutional shifts since the 1970s. This has created a kind of propaganda loop that’s pushed center-right media to the sidelines, radicalized the right, and made it more vulnerable to both domestic and foreign propaganda. Thus Russia’s involvement was more like pouring gasoline onto an existing fire — a conflagration which was raging prior to Putin’s arrival on the scene.

For readers both inside and outside the U.S., Network Propaganda offers fresh insights and practical ways to understand—and maybe even fix—the broader democratic challenges we’re seeing around the world.

Network Propaganda podcast book summary

I have been getting a kick out of NotebookLM‘s renditions of podcasts about the source materials uploaded to the Notebook. They are really quite good, and I can see them being useful for a number of purposes. Here’s an AI-generated discussion about Network Propaganda, taken from a PDF of the book as the source of the Notebook.