by doctor paradox · November 4, 2014
And The Verge isn’t alone in its new expanded editorial approach. Many other technology sites have found “tech" to be too narrow of a coverage area in a media environment that incentivizes publishers to pursue larger audiences and bigger advertising dollars with wider editorial mandates. A focus on a dedicated niche of gadget enthusiasts just isn’t enough.
via The Verge goes beyond gadgets for mass appeal – Digiday.
I’m conflicted by this approach, which is on the one hand obviously rational if one wishes to survive in this Brave New World of competition for attention and dwindling advertising dollars (as brands increasingly simply become their own publishers, leveraging earned media instead of paid). On the other hand, it plays into the self-fulfilling agenda of the marketing hype beast, and places a dubious bet on the idea that any site without a core narrative and focus can simply amass new orders of magnitude scale by appealing to…...