Showing all posts tagged advertising:
"the ads i *really* love are the ones that expand out of nowhere, pushing the thing i'm reading down & off the page," said no one ever— barb dybwad (@doctorparadox) October 24, 2015
by doctor paradox · November 4, 2014
And The Verge isn’t alone in its new expanded editorial approach. Many other technology sites have found “tech" to be too narrow of a coverage area in a media environment that incentivizes publishers to pursue larger audiences and bigger advertising dollars with wider editorial mandates. A focus on a dedicated niche of gadget enthusiasts just isn’t enough.
via The Verge goes beyond gadgets for mass appeal – Digiday.
I’m conflicted by this approach, which is on the one hand obviously rational if one wishes to survive in this Brave New World of competition for attention and dwindling advertising dollars (as brands increasingly simply become their own publishers, leveraging earned media instead of paid). On the other hand, it plays into the self-fulfilling agenda of the marketing hype beast, and places a dubious bet on the idea that any site without a core narrative and focus can simply amass new orders of magnitude scale by appealing to…...
by doctor paradox · April 10, 2009
Oh you have got to be kidding me. Only cretins dumb enough to think price is the only consideration when buying products in the world would take this idiotic campaign at face value, and even a cursory glance into the fuzzy math behind the “study" reveals an obviously disingenuous amount of padding in these “comparisons."
And gosh, despite having been a Mac user for a decade now I have never spent one red cent on any of these “mandatory" Mac expenditures: Quicken, Office, Mobile Me, Airport Extreme, Radeon 4870, external Blu-Ray drive — will the Apple Police Force be arriving at my door any moment to drag me away? In total all of those dubiously optional “mandatory extras" total a whopping $1864 of the supposed $3367 premium I spend to buy 2 Macs versus 2 PCs. And anyway… Quicken? What? Why would that be mandatory for… anyone?
Not to mention, nowhere is included the annual cost of the anti-virus software the average user is actively encoura...