Media

A “filter bubble” is a concept in the realm of digital publishing, media, and web technology, particularly significant in understanding the dynamics of disinformation and political polarization. At its core, a filter bubble is a state of intellectual isolation that can occur when algorithms selectively guess what information a user would like to see based on past behavior and preferences. This concept is crucial in the digital age, where much of our information comes from the internet and online sources.

Origins and mechanics

The term was popularized by internet activist Eli Pariser around 2011. It describes how personalization algorithms in search engines and social media platforms can isolate users in cultural or ideological bubbles. These algorithms, driven by AI and machine learning, curate content โ€“ be it news, search results, or social media posts โ€“ based on individual user preferences, search histories, and previous interactions.

filter bubble, by DALL-E 3

The intended purpose is to enhance user experience by providing relevant and tailored content. However, this leads to a situation where users are less likely to encounter information that challenges or broadens their worldview.

Filter bubbles in the context of disinformation

In the sphere of media and information, filter bubbles can exacerbate the spread of disinformation and propaganda. When users are consistently exposed to a certain type of content, especially if it’s sensational or aligns with their pre-existing beliefs, they become more susceptible to misinformation. This effect is compounded on platforms where sensational content is more likely to be shared and become viral, often irrespective of its accuracy.

Disinformation campaigns, aware of these dynamics, often exploit filter bubbles to spread misleading narratives. By tailoring content to specific groups, they can effectively reinforce existing beliefs or sow discord, making it a significant challenge in the fight against fake news and propaganda.

Impact on political beliefs and US politics

The role of filter bubbles in shaping political beliefs is profound, particularly in the polarized landscape of recent US politics. These bubbles create echo chambers where one-sided political views are amplified without exposure to opposing viewpoints. This can intensify partisanship, as individuals within these bubbles are more likely to develop extreme views and less likely to understand or empathize with the other side.

Recent years in the US have seen a stark divide in political beliefs, influenced heavily by the media sources individuals consume. For instance, the right and left wings of the political spectrum often inhabit separate media ecosystems, with their own preferred news sources and social media platforms. This separation contributes to a lack of shared reality, where even basic facts can be subject to dispute, complicating political discourse and decision-making.

Filter bubbles in elections and political campaigns

Political campaigns have increasingly utilized data analytics and targeted advertising to reach potential voters within these filter bubbles. While this can be an effective campaign strategy, it also means that voters receive highly personalized messages that can reinforce their existing beliefs and psychological biases, rather than presenting a diverse range of perspectives.

Breaking out of filter bubbles

Addressing the challenges posed by filter bubbles involves both individual and systemic actions. On the individual level, it requires awareness and a conscious effort to seek out diverse sources of information. On a systemic level, it calls for responsibility from tech companies to modify their algorithms to expose users to a broader range of content and viewpoints.

Filter bubbles play a significant role in the dissemination and reception of information in today’s digital age. Their impact on political beliefs and the democratic process — indeed, on democracy itself — in the United States cannot be overstated. Understanding and mitigating the effects of filter bubbles is crucial in fostering a well-informed public, capable of critical thinking and engaging in healthy democratic discourse.

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The term “hoax” is derived from “hocus,” a term that has been in use since the late 18th century. It originally referred to a trick or deception, often of a playful or harmless nature. The essence of a hoax was its capacity to deceive, typically for entertainment or to prove a point without malicious intent. Over time, the scope and implications of a hoax have broadened significantly. What was once a term denoting jest or trickery has morphed into a label for deliberate falsehoods intended to mislead or manipulate public perception.

From playful deception to malicious misinformation

As society entered the age of mass communication, the potential reach and impact of hoaxes expanded dramatically. The advent of newspapers, radio, television, and eventually the internet and social media platforms, transformed the way informationโ€”and misinformationโ€”circulated. Hoaxes began to be used not just for amusement but for more nefarious purposes, including political manipulation, financial fraud, and social engineering. The line between a harmless prank and damaging disinformation and misinformation became increasingly blurred.

The political weaponization of “hoax”

In the contemporary political landscape, particularly within the US, the term “hoax” has been co-opted as a tool for disinformation and propaganda. This strategic appropriation has been most visible among certain factions of the right-wing, where it is used to discredit damaging information, undermine factual reporting, and challenge the legitimacy of institutional findings or scientific consensus. This application of “hoax” serves multiple purposes: it seeks to sow doubt, rally political bases, and divert attention from substantive issues.

the politicization of hoaxes, via fake scandals that tie up the media unwittingly in bullshit for years, by DALL-E 3

This tactic involves labeling genuine concerns, credible investigations, and verified facts as “hoaxes” to delegitimize opponents and minimize the impact of damaging revelations. It is a form of gaslighting on a mass scale, where the goal is not just to deny wrongdoing but to erode the very foundations of truth and consensus. By branding something as a “hoax,” these actors attempt to preemptively dismiss any criticism or negative information, regardless of its veracity.

Case Studies: The “Hoax” label in action

High-profile instances of this strategy include the dismissal of climate change data, the denial of election results, and the rejection of public health advice during the COVID-19 pandemic. In each case, the term “hoax” has been employed not as a description of a specific act of deception, but as a blanket term intended to cast doubt on the legitimacy of scientifically or empirically supported conclusions. This usage represents a significant departure from the term’s origins, emphasizing denial and division over dialogue and discovery.

The impact on public discourse and trust

The strategic labeling of inconvenient truths as “hoaxes” has profound implications for public discourse and trust in institutions. It creates an environment where facts are fungible, and truth is contingent on political allegiance rather than empirical evidence. This erosion of shared reality undermines democratic processes, hampers effective governance, and polarizes society.

Moreover, the frequent use of “hoax” in political discourse dilutes the term’s meaning and impact, making it more difficult to identify and respond to genuine instances of deception. When everything can be dismissed as a hoax, the capacity for critical engagement and informed decision-making is significantly compromised.

Moving Forward: Navigating a “post-hoax” landscape

The challenge moving forward is to reclaim the narrative space that has been distorted by the misuse of “hoax” and similar terms. This involves promoting media literacy, encouraging critical thinking, and fostering a public culture that values truth and accountability over partisanship. It also requires the media, educators, and public figures to be vigilant in their language, carefully distinguishing between genuine skepticism and disingenuous dismissal.

The evolution of “hoax” from a term denoting playful deception to a tool for political disinformation reflects broader shifts in how information, truth, and reality are contested in the public sphere. Understanding this transformation is crucial for navigating the complexities of the modern informational landscape and for fostering a more informed, resilient, and cohesive society.

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An echo chamber is a metaphorical description of a situation where an individual is encased in a bubble of like-minded information, reinforcing pre-existing views without exposure to opposing perspectives. This concept has gained prominence with the rise of digital and social media, where algorithms personalize user experiences, inadvertently isolating individuals from diverse viewpoints and enabling people to remain cloistered within a closed system that may contain misinformation and disinformation.

The role of digital media and algorithms

Digital platforms and social media leverage algorithms to tailor content that aligns with users’ past behaviors and preferences. This personalization, while enhancing engagement, fosters filter bubblesโ€”closed environments laden with homogeneous information.

Such settings are ripe for the unchecked proliferation of disinformation, as they lack the diversity of opinion necessary for critical scrutiny. The need for critical thinking is greatly diminished when we are only ever exposed to information and beliefs we already agree with.

Disinformation in echo chambers

Echo chambers serve as breeding grounds for disinformation, where false information is designed to mislead and manipulate. In these closed loops, disinformation finds little resistance and is readily accepted and amplified, bolstering existing biases and misconceptions.

We all have psychological traits that make us vulnerable to believing things that aren’t true. Whether sourced via deception, misinterpretation, conspiracy theories, propaganda, or other phenomena, false beliefs are made stickier and harder to debunk when one is surrounded by an echo chamber.

Political polarization exacerbated

Beyond the scale of lone individuals, the isolation facilitated by echo chambers significantly contributes to political polarization more broadly. As people become entrenched in their informational silos, the common ground necessary for democratic discourse dwindles. This division not only fosters extremism but also undermines the social cohesion essential for a functioning democracy.

The impact of confirmation bias

Within echo chambers, confirmation biasโ€”the tendency to favor information that corroborates existing beliefsโ€”becomes particularly pronounced. This cognitive bias solidifies ideological positions, making individuals resistant to changing their views, even in the face of contradictory evidence.

The real-world effects of echo chambers transcend digital boundaries as well, influencing real-world political landscapes. Political actors can exploit these dynamics to deepen divides, manipulate public opinion, and mobilize support based on misinformation, leading to a polarized and potentially radicalized electorate.

Strategies for mitigation

Combating the challenges posed by echo chambers and disinformation necessitates a comprehensive approach:

  • Media Literacy: Educating the public to critically assess information sources, understand content personalization, and identify sources of biases and disinformation.
  • Responsible Platform Design: Encouraging digital platforms to modify algorithms to promote diversity in content exposure and implement measures against disinformation.
  • Regulatory Interventions: Policymakers may need to step in to ensure digital environments foster healthy public discourse.

Echo chambers, particularly within the digital media landscape, significantly impact the spread of disinformation and political polarization. By reinforcing existing beliefs and isolating individuals from diverse perspectives, they contribute to a divided society. Addressing this issue is critical and requires efforts in education, platform design, and regulation to promote a more informed and cohesive public discourse.

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The phenomenon of anti-vaccination disinformation, often referred to as the “anti-vax” movement, is a complex and multifaceted issue that has evolved over time, particularly in the United States. It intersects with public health, misinformation, societal trust, and cultural dynamics — to name a few.

History and evolution in the U.S.

The roots of anti-vaccination sentiment in the U.S. can be traced back to the 19th century. Initially, it was based on religious and philosophical grounds, with some opposition to the smallpox vaccine. However, the contemporary form of the anti-vax movement gained momentum in the late 20th and early 21st centuries.

A significant turning point was a 1998 study published by Andrew Wakefield, which falsely linked the MMR vaccine (measles, mumps, and rubella) to autism. Despite being debunked and retracted, this study sowed seeds of doubt about vaccine safety.

a vaccine needle, by Midjourney

Key proponents and spreaders of disinformation

The modern anti-vax movement is characterized by its diversity, ranging from fringe conspiracy theorists to wellness influencers and some celebrities. The internet and social media have been crucial in disseminating anti-vaccine misinformation.

Websites, forums, and social media platforms have allowed the rapid spread of false claims, often amplified by algorithms that favor sensational content — because that’s what keeps people consuming content on the sites. It’s part of a larger process of radicalization that social media can contribute to.

Impact on society and sulture

The impact of anti-vaccination disinformation is profound and multifaceted:

  1. Public Health: It poses a significant threat to public health. Reduced vaccination rates can lead to outbreaks of preventable diseases, as seen with the resurgence of measles in recent years, as well as the refusal to get vaccinated to prevent the spread of covid-19.
  2. Trust in Science and Institutions: It erodes trust in medical science, healthcare professionals, and public health institutions. This skepticism extends beyond vaccines, impacting broader public health measures and leading to an increasing science denialism in culture more generally.
  3. Social Polarization: It contributes to social, cultural, and political polarization. Vaccination status has become a contentious issue, often intertwined with political and ideological beliefs.
  4. Economic Impact: There are also economic implications, as disease outbreaks require significant resources to manage and can disrupt communities and businesses.

Combatting anti-vaccination disinformation

Addressing anti-vaccination disinformation requires a multi-pronged approach:

  1. Promoting Accurate Information: Healthcare professionals, scientists, and public health officials need to proactively disseminate accurate, easy-to-understand information about vaccines. This includes addressing common misconceptions and providing transparent information about vaccine development, safety, and efficacy.
  2. Engaging with Concerns: It’s essential to engage respectfully with individuals who have concerns about vaccines. Many people who hesitate are not staunchly anti-vaccine but may have genuine questions or fears that need addressing.
  3. Media Literacy and Critical Thinking: Promoting media literacy and critical thinking skills can help individuals discern reliable information from misinformation.
  4. Policy and Regulation: There’s a role for policy and regulation in addressing misinformation on social media and other platforms. This includes holding platforms accountable for the spread of false information and considering policies around vaccine requirements for certain activities or institutions.
  5. Community Engagement: Leveraging community leaders, including religious and cultural figures, can be effective in promoting vaccination, particularly in communities that are distrustful of government or mainstream healthcare.
  6. Global Perspective: Finally, recognizing that this is a global issue, international cooperation and support are essential, especially in countering misinformation in low and middle-income countries.
virus, by Midjourney

Combating anti-vaccination disinformation is a complex task that requires a nuanced understanding of its historical roots, the mechanisms of its spread, and its societal impacts. Efforts must be multidisciplinary, involving healthcare professionals, educators, policy makers, and community leaders.

The ultimate goal is to foster an environment where informed decisions about vaccinations are made based on credible information, thus protecting public health and societal well-being. To that end, we’ve got a long way to go.

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The “lizard people” conspiracy theory is one of the more fantastical narratives that have found a niche within modern conspiracy culture. This theory suggests that shape-shifting reptilian aliens have infiltrated human society to gain power and control. They are often depicted as occupying high positions in government, finance, and industry, manipulating global events to serve their sinister agenda.

Origins and evolution

The roots of the reptilian conspiracy theory can be traced back to a mix of earlier science fiction, mythological tales, and conspiracy theories. However, it was British author David Icke who, in the 1990s, catapulted the idea into the mainstream of conspiracy culture. Icke’s theory combines elements of New Age philosophy, Vedic texts, and a wide array of conspiracy theories, proposing that these reptilian beings are part of a secret brotherhood that has controlled humanity for millennia — a variation on the global cabal conspiracy theory framework that shows up in a lot of places.

The Lizard People conspiracy theory, as illustrated by Midjourney

Icke’s initial ideas were presented in his book “The Biggest Secret” (1999), where he posits that these entities are from the Alpha Draconis star system, now hiding in underground bases and are capable of morphing their appearance to mimic human form. His theories incorporate a broad range of historical, religious, and cultural references, reinterpreting them to fit the narrative of reptilian manipulation.

Persistence and appeal

The persistence of the lizard people conspiracy can be attributed to several factors. First, it offers a simplistic explanation for the complexities and injustices of the world. By attributing the world’s evils to a single identifiable source, it provides a narrative that is emotionally satisfying for some, despite its utter lack of evidence.

Second, the theory thrives on the human tendency to distrust authority and the status quo. In times of social and economic upheaval, conspiracy theories offer a form of counter-narrative that challenges perceived power structures.

The Lizard People are bankers too

Third, the advent of the internet and social media has provided a fertile ground for the spread of such ideas. Online platforms allow for the rapid dissemination of conspiracy theories, connecting individuals across the globe who share these beliefs, thus reinforcing their validity within these communities.

Modern culture and society

In modern culture, the lizard people conspiracy theory occupies a peculiar niche. On one hand, it is often the subject of satire and parody, seen as an example of the most outlandish fringe beliefs. Shows, memes, and popular media references sometimes use the imagery of reptilian overlords as a humorous nod to the world of conspiracy theories.

On the other hand, the theory has been absorbed into the larger tapestry of global conspiracy culture, intersecting with other narratives about global elites, alien intervention, and secret societies. This blending of theories creates a complex and ever-evolving mythology that can be adapted to fit various personal and political agendas.

Despite its presence in the digital and cultural landscape, the reptilian conspiracy is widely discredited and rejected by mainstream society and experts. It’s critiqued for its lack of credible evidence, its reliance on anti-Semitic tropes (echoing age-old myths about blood libel and other global Jewish conspiracies), and its potential to fuel mistrust and paranoia.

Current status and impact

Today, the reptilian conspiracy theory exists on the fringes of conspiracy communities. While it has been somewhat overshadowed by newer and more politically charged conspiracies, it remains a staple within the conspiracy theory ecosystem. Its endurance can be seen as a testament to the human penchant for storytelling and the need to find meaning in an often chaotic world.

The Lizard People, young dapper and woke crowd, by Midjourney

The impact of such theories is a double-edged sword. While they can foster a sense of community among believers, they can also lead to social alienation and the erosion of trust in institutions. The spread of such unfounded theories poses challenges for societies, emphasizing the need for critical thinking and media literacy in navigating the complex landscape of modern information.

The lizard people conspiracy theory is a fascinating study in the power of narrative, belief, and the human desire to make sense of the unseen forces shaping our world. While it holds little sway in academic or scientific circles, its evolution and persistence in popular culture underscore the enduring allure of the mysterious and the unexplained.

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A conspiracy theories hub page for content related to conspiracist beliefs, pseudoscience, fake history, and wrong ideas that just won’t die.

Conspiracy theories are speculative ideas suggesting that significant events, outcomes, or situations are the result of secret plots by powerful and often nefarious groups or individuals. These theories typically challenge the standard or accepted explanations provided by authorities, experts, or mainstream narratives.

They often rely on circumstantial evidence, conjecture, and the interpretation of events as interconnected and deliberately hidden from the public. While some conspiracy theories can be based on factual events or legitimate concerns, many lack substantial evidence and can thrive on biases, misinformation, and the human tendency to find patterns even where none exist.

For many people, these theories provide a sense of understanding or control in a complex and uncertain world, but they can also lead to harmful consequences by fostering distrust, divisiveness, and in some cases, inciting real-world action based on unfounded beliefs.

We will keep building out this hub of information on conspiracy theories — please stay tuned for more!

Popular and persistent conspiracy theories

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Hybrid Warfare

Information warfare involves the use and management of information to gain a competitive advantage over an opponent, including both offensive and defensive measures. Offensive tactics might involve cyber attacks, hacking, and disinformation campaigns aimed at undermining an adversary’s decision-making process or public morale. Defensive measures focus on protecting one’s own information systems and networks from similar attacks. Information warfare is heavily reliant on technology and the internet, making it particularly relevant in the digital age.

Information warfare, by Midjourney

Geopolitical conflict is now less about the collision of massive armies and much more about a combination of information warfare, intelligence, espionage, criminal networks, cyberwarfare, psychological warfare, and an overall blend of strategies in addition to traditional “hot” war mechanisms like troop deployment — as well as more modern twists on military engagement including drone strikes and cyberoffensives (the Russia-Ukraine conflict is a canonical modern example of this hybrid warfare strategy). Russian psychological warfare of the Cold War era presaged much of what was to come in modern day spy vs. spy intensity, and the advent of the Internet, social media, and an entirely new digital threat horizon heralds the growth of this form of conflict for years and decades to come.

Information warfare in the United States

Nor is it simply a geopolitical problem manifested by foreign adversaries — now information warfare is a domestic disturbance fomented largely by right-wing political actors and reactionaries in a massive backlash to the cultural and social progress of multiethnic democracy in America since the Civil Rights movement of the 1960s. From massive corporate PR campaigns lying to the public about the cancerous consequences of smoking to the deliberate seeding of conspiracy theories like QAnon into political discourse, the information warfare playbook has gone mainstream within the Republican party.

Whether we’re aware of it or not, we as American citizens are unwitting infantry in a new form of slow-moving Civil War. In this war, some of the first armaments to pick up are in this set of dictionaries below. Knowledge has always been power — but now, knowledge is one of our best defenses against the Dark Arts as well.

Information warfare terms

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In it simplest form, active measures incorporates information warfare aimed at undermining the West.

Active measures (“ะฐะบั‚ะธะฒะฝั‹ะต ะผะตั€ะพะฟั€ะธัั‚ะธั” in Russian) refer to a form of political warfare conducted by the Soviet Union and now, by extension, Russia, to influence the course of world events. These measures include a wide range of activities, such as espionage, the dissemination of propaganda, and the establishment of front organizations, all aimed at manipulating the public opinion and decision-making processes in other countries.

The goal is often to destabilize opponents and weaken alliances contrary to the interests of the Soviet Union or Russia, without engaging in much riskier direct military conflict.

Disinformation in active measures

Historically, active measures have included complex operations, such as spreading disinformation, orchestrating smear campaigns, and using psychological warfare to sow discord and confusion among the target population. For example, during the Cold War, the KGB engaged in active measures to spread false information about the United States, aiming to weaken its credibility and influence on the global stage.

These operations were meticulously planned and could span years or even decades, employing a variety of tactics from leaking altered documents to fostering relationships with sympathetic or unknowing individuals within influential positions.

In the digital age, the concept of active measures has evolved with technology. Social media platforms and the internet have become fertile grounds for such operations, allowing for the rapid spread of disinformation and the manipulation of public opinion on a scale previously unimaginable.

These modern active measures can involve cyber attacks, the use of trolls and bots to amplify divisive content, and the strategic release of hacked information to influence political outcomes, as seen in various elections around the world (the Wikileaks email dumps that helped Trump eke out the presidency in 2016, e.g.). The adaptability and covert nature of active measures make them a persistent challenge for governments and societies trying to safeguard democratic processes and maintain national security.

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The chemtrails conspiracy theory emerged in the late 1990s. It posits that the long-lasting trails left by aircraft, conventionally known as contrails (short for condensation trails), are actually “chemical trails” (chemtrails). These chemtrails, according to believers, consist of chemical or biological agents deliberately sprayed at high altitudes by government or other agencies for purposes unknown to the general public. This theory gained momentum with the rise of the internet, allowing for widespread dissemination of disinformation, misinformation, and speculation.

Contrails of a Boeing 747-438 from Qantas at 11,000 m (36,000 ft), by Sergey Kustov

The roots of this theory can be traced back to a 1996 report by the United States Air Force titled “Weather as a Force Multiplier: Owning the Weather in 2025.” This document speculated on future weather modification technologies for military purposes. Conspiracy theorists misinterpreted this as evidence of ongoing weather manipulation. The theory was further fueled by a 1997 petition titled “Chemtrails – Ban High Altitude Aerial Spraying” and a 1999 broadcast by investigative journalist William Thomas, who claimed widespread spraying for unknown purposes.

Why people believe in chemtrails

  1. Distrust in Authority: A significant driver of belief in the chemtrail conspiracy is a general mistrust of governments and authoritative bodies. For some, it’s easier to believe in a malevolent secretive plot (which is often some kind of variation on the global cabal theory) than to trust official explanations.
  2. Cognitive Bias: Confirmation bias plays a crucial role. Individuals who believe in chemtrails often interpret ambiguous evidence as confirmation of their beliefs. The sight of a contrail, for instance, is perceived as direct evidence of chemtrail activity.
  3. Scientific Misunderstanding: Many chemtrail believers lack an understanding of atmospheric science. Contrails are formed when the hot humid exhaust from jet engines condenses in the cold, high-altitude air, forming ice crystals. This scientific process is often misunderstood or overlooked by proponents of the chemtrail theory.
  4. Social and Psychological Factors: Belief in conspiracies can be psychologically comforting for some, providing simple explanations for complex phenomena and a sense of control or understanding in a seemingly chaotic world. Social networks, both online as social media and offline as “meatspace” connections, also play a significant role in reinforcing these beliefs.

Chemtrails in the broader context of conspiracy thinking

The chemtrail conspiracy is part of a larger pattern of conspiratorial thinking that includes a range of other theories, from the relatively benign to the dangerously outlandish. This pattern often involves beliefs in a powerful, malevolent group controlling significant world events or possessing hidden knowledge.

  1. Relation to Other Theories: Chemtrail beliefs often intersect with other conspiracy theories. For example, some chemtrail believers also subscribe to New World Order or global depopulation theories like the white supremacist Great Replacement Theory.
  2. Impact on Public Discourse and Policy: The belief in chemtrails has occasionally influenced public discourse and policy. Local governments and councils have been petitioned to stop these perceived practices, reflecting the tangible impact of such beliefs.
  3. Challenges for Science and Education: Confronting the chemtrail conspiracy presents challenges for educators and scientists. Addressing scientific illiteracy and promoting critical thinking are key in combating the spread of such disinformation and misinformation.
  4. A Reflection of Societal Fears: The persistence of the chemtrail theory reflects broader societal fears and anxieties, particularly about government control, environmental destruction, and health concerns.
Contrails (but not chemtrails!) in the sky, by Midjourney

Chemtrails as part of a broader science denialism

The chemtrail conspiracy theory is a multifaceted phenomenon rooted in mistrust, scientific misunderstanding, and psychological factors. It is emblematic of a broader pattern of conspiracy thinking and science denialism that poses challenges to public understanding of science and rational discourse. Addressing these challenges requires a nuanced approach that includes education, transparent communication from authorities, and fostering critical thinking skills among the public.

This theory, while lacking credible scientific evidence, serves as a case study in how misinformation can spread and take root in society. It underscores the need for vigilance in how information is consumed and shared, especially in an age where digital media can amplify fringe theories with unprecedented speed and scale. Ultimately, understanding and addressing the underlying causes of belief in such theories is crucial in promoting a more informed and rational public discourse.

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A “meme” is a term first coined by British evolutionary biologist Richard Dawkins in his 1976 book “The Selfish Gene.” Originally, it referred to an idea, behavior, or style that spreads from person to person within a culture. However, in the digital age, the term has evolved to specifically denote a type of media โ€“ often an image with text, but sometimes a video or a hashtag โ€“ that spreads rapidly online, typically through social media platforms like Facebook, Twitter/X, Reddit, TikTok, and generally all extant platforms.

Memes on the digital savannah

In the context of the internet, memes are a form of digital content that encapsulates a concept, joke, or sentiment in a highly relatable and easily shareable format. They often consist of a recognizable image or video, overlaid with humorous or poignant text that pertains to current events, popular culture, or universal human experiences. Memes have become a cornerstone of online communication, offering a way for individuals to express opinions, share laughs, and comment on societal norms.

Grumpy Cat meme: "There are two types of people in this world... and I hate them"

Once primarily a tool of whimsy, amusement, and even uplifit, in recent years memes have become far more weaponized by trolls and bad actors as part of a broader shift in internet culture towards incivility and exploitation. The days of funny cats have been encroached upon by the racism and antisemitism of Pepe the Frog, beloved patron saint meme of the alt-right. The use of memes to project cynicism or thinly-veiled white supremacy into culture and politics is an unwelcome trend that throws cold water on the formerly more innocent days of meme yore online.

Memes as tools of disinformation and information warfare

While memes are still used for entertainment and social commentary, they have also become potent tools for disseminating disinformation and conducting information warfare, both domestically and abroad. This is particularly evident in political arenas where, for instance, American right-wing groups have leveraged memes to spread their ideologies, influence public opinion, and discredit opposition.

  1. Simplicity and Virality: Memes are easy to create and consume, making them highly viral. This simplicity allows for complex ideas to be condensed into easily digestible and shareable content, often bypassing critical analysis from viewers.
  2. Anonymity and Plausible Deniability: The often-anonymous nature of meme creation and sharing allows individuals or groups to spread disinformation without accountability. The humorous or satirical guise of memes also provides a shield of plausible deniability against accusations of spreading falsehoods.
  3. Emotional Appeal: Memes often evoke strong emotional responses, which can be more effective in influencing public opinion than presenting factual information. The American right-wing, among other groups, has adeptly used memes to evoke feelings of pride, anger, or fear, aligning such emotions with their political messages.
  4. Echo Chambers and Confirmation Bias: Social media algorithms tend to show users content that aligns with their existing beliefs, creating echo chambers. Memes that reinforce these beliefs are more likely to be shared within these circles, further entrenching ideologies and sometimes spreading misinformation.
  5. Manipulation of Public Discourse: Memes can be used to distract from important issues, mock political opponents, or oversimplify complex social and political problems. This can skew public discourse and divert attention from substantive policy discussions or critical events.
  6. Targeting the Undecided: Memes can be particularly effective in influencing individuals who are undecided or less politically engaged. Their simplicity and humor can be more appealing than traditional forms of political communication, making them a powerful tool for shaping opinions.

Memes in political campaigns

Memes have been used to discredit candidates or push particular narratives that favor right-wing ideologies. Memes have also been employed to foster distrust in mainstream media and institutions, promoting alternative, often unfounded narratives that align with right-wing agendas.

Trump QAnon meme: "The Storm is Coming" in Game of Thrones font, shared on Truth Social

While often benign and humorous, memes can also be wielded as powerful tools of disinformation and information warfare. The American right-wing, among other political groups globally, has harnessed the viral nature of memes to influence public opinion, manipulate discourse, and spread their ideologies. As digital media continues to evolve, the role of memes in political and social spheres is likely to grow, making it crucial for consumers to approach them with a critical eye.

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The “repetition effect” is a potent psychological phenomenon and a common propaganda device. This technique operates on the principle that repeated exposure to a specific message or idea increases the likelihood of its acceptance as truth or normalcy by an individual or the public. Its effectiveness lies in its simplicity and its exploitation of a basic human cognitive bias: the more we hear something, the more likely we are to believe it.

Repetition effect, by Midjourney

Historical context

The repetition effect has been used throughout history, but its most notorious use was by Adolf Hitler and the Nazi Party in Germany. Hitler, along with his Propaganda Minister, Joseph Goebbels, effectively employed this technique to disseminate Nazi ideology and promote antisemitism. In his autobiography “Mein Kampf,” Hitler wrote about the importance of repetition in reinforcing the message and ensuring that it reached the widest possible audience. He believed that the constant repetition of a lie would eventually be accepted as truth.

Goebbels echoed this sentiment, famously stating, “If you tell a lie big enough and keep repeating it, people will eventually come to believe it.” The Nazi regime used this strategy in various forms, including in speeches, posters, films, and through controlled media. The relentless repetition of anti-Semitic propaganda, the glorification of the Aryan race, and the demonization of enemies played a crucial role in the establishment and maintenance of the Nazi regime.

Psychological basis

The effectiveness of the repetition effect is rooted in cognitive psychology. This bias is known as the “illusory truth effect,” where repeated exposure to a statement increases its perceived truthfulness. The phenomenon is tied to the ease with which familiar information is processed. When we hear something repeatedly, it becomes more fluent to process, and our brains misinterpret this fluency as a signal for truth.

Modern era usage

The transition into the modern era saw the repetition effect adapting to new media and communication technologies. In the age of television and radio, political figures and advertisers used repetition to embed messages in the public consciousness. The rise of the internet and social media has further amplified the impact of this technique. In the digital age, the speed and reach of information are unprecedented, making it easier for false information to be spread and for the repetition effect to be exploited on a global scale.

The repetition effect on screens and social media, by Midjourney

Political campaigns, especially in polarized environments, often use the repetition effect to reinforce their messages. The constant repetition of slogans, talking points, and specific narratives across various platforms solidifies these messages in the public’s mind, regardless of their factual accuracy.

Ethical considerations and countermeasures

The ethical implications of using the repetition effect are significant, especially when it involves spreading disinformation or harmful ideologies. It raises concerns about the manipulation of public opinion and the undermining of democratic processes.

To counteract the repetition effect, media literacy and critical thinking are essential. Educating the public about this psychological bias and encouraging skepticism towards repeated messages can help mitigate its influence. Fact-checking and the promotion of diverse sources of information also play a critical role in combating the spread of falsehoods reinforced by repetition.

Repetition effect: A key tool of propaganda

The repetition effect is a powerful psychological tool in the arsenal of propagandists and communicators. From its historical use by Hitler and the fascists to its continued relevance in the digital era, this technique demonstrates the profound impact of repeated messaging on public perception and belief.

While it can be used for benign purposes, such as in advertising or reinforcing positive social behaviors, its potential for manipulation and spreading misinformation cannot be understated. Understanding and recognizing the repetition effect is crucial in developing a more discerning and informed approach to the information we encounter daily.

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The term “alternative facts” gained widespread attention on January 22, 2017, when Kellyanne Conway, then-Counselor to President Donald Trump, used it during a “Meet the Press” interview. Conway was defending White House Press Secretary Sean Spicer’s false statements about the attendance numbers at Trump’s presidential inauguration the day before.

When challenged by the interviewer, who cited several facts indicating a much smaller crowd size relative to President Obama‘s inauguration, Conway asserted that Spicer was offering “alternative facts” to the media reports, which suggested a lower attendance compared to previous inaugurations.

Kellyanne Conway, by Midjourney

Philosophical and Historical Context

The term, while new in its specific phrasing, taps into a long-standing philosophical debate about truth and reality. Historically, the idea that there can be different interpretations of facts has roots in relativism and constructivism.

However, the way “alternative facts” was used implied a more radical departure from the accepted notion of objective facts, tilting towards a post-truth era where the line between truth and falsehood becomes blurred. It indicated an intentional strategy of disseminating disinformation early on in the Trump administration, and articulated it out loud in a way that previous presidents had never done before.

Use in US politics

The use of “alternative facts” in US politics has been controversial and highly debated. Proponents argue that the term simply reflects different perspectives and interpretations of events. Critics, however, see it as an attempt to legitimize falsehoods or misleading information, particularly when used by those in power to contradict evidence and well-established facts.

The term quickly became symbolic of the Trump administration’s relationship with the media and its approach to information dissemination. It was seen as part of a broader strategy that involved discrediting mainstream media as so-called “fake news,” promoting favorable narratives, and challenging the notion of objective truth. It extended the already prevalent right-wing strategy of science denialism into a kind of denialism of reality itself — a dangerous path towards authoritarianism reminiscent of the use of Newspeak in George Orwell’s famous classic dystopian novel, 1984.

Donald Trump spewing "Alternative Facts" into the disinformation ecosystem, by Midjourney

Implications for American democracy

The implications of the widespread use of “alternative facts” for American democracy are profound and multifaceted:

  1. Erosion of Trust: The concept challenges the role of a free press and fact-checking institutions in democracy. When official statements are at odds with verifiable evidence, it erodes public trust in both the government and the media.
  2. Polarization: It exacerbates political polarization. When people cannot agree on basic facts, finding common ground becomes challenging, leading to a more divided society.
  3. Manipulation and Propaganda: The term can be weaponized for political ends, allowing for manipulation of public opinion and spreading propaganda.
  4. Accountability and Governance: In a democracy, accountability is key. If leaders are seen to use “alternative facts” without consequence, it undermines democratic governance and the expectation that leaders are truthful and transparent.
  5. Public Discourse and Decision Making: Accurate information is crucial for informed decision making by the electorate. When false information is disseminated under the guise of “alternative facts,” it impairs the public’s ability to make informed decisions.
  6. Legal and Ethical Concerns: The concept raises ethical concerns about honesty and integrity in public office and can complicate legal proceedings when factual accuracy is disputed.

The dangers of “reality denial”alternative facts” in political discourse

“Alternative facts,” as a term and a concept, represents more than just a linguistic novelty; it signifies a shift in the landscape of political discourse and the relationship between truth, power, and democracy. Its emergence and use reflect deeper tensions in society about trust, media, and the nature of reality itself. For American democracy, grappling with the implications of this term is not just an intellectual exercise but a necessary endeavor to preserve the integrity of our democratic institutions and public discourse.

It’s one thing to have legitimately different perspectives on the issues. It’s quite another to throw out the founding ideals and Enlightenment principles of rational inquiry, scientific observation, and reality testing altogether. If we cannot agree even on the basic facts of a situation, the ability to arrive at any kind of policy consensus about what to do to solve issues and problems in society that will always occur is deeply impaired — and indeed, our democracy is placed in great peril.

We must recommit fully to the finding of Actual Facts — and put behind us the childish nursing of our favored Alternative Facts.

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Shitposting, a term that has seeped into the mainstream of internet culture, is often characterized by the act of posting deliberately provocative, off-topic, or nonsensical content in online communities and on social media. The somewhat vulgar term encapsulates a spectrum of online behavior ranging from harmless, humorous banter to malicious, divisive content.

Typically, a shit-post is defined by its lack of substantive content, its primary goal being to elicit attention and reactions — whether amusement, confusion, or irritation — from its intended audience. Closely related to trolling, shitposting is one aspect of a broader pantheon of bad faith behavior online.

Shit-poster motivations

The demographic engaging in shit-posting is diverse, cutting across various age groups, social strata, and political affiliations. However, it’s particularly prevalent among younger internet users who are well-versed in meme culture and online vernacular. The motivations for shit-posting can be as varied as its practitioners.

Some engage in it for humor and entertainment, seeing it as a form of digital performance art. Others may use it as a tool for social commentary or satire, while a more nefarious subset might employ it to spread disinformation and misinformation, sow discord, and/or harass individuals or groups.

Online trolls shitposting on the internet, by Midjourney

Context in US politics

In the realm of U.S. politics, shit-posting has assumed a significant role in recent elections, especially on platforms like Twitter / X, Reddit, and Facebook. Politicians, activists, and politically engaged individuals often use this tactic to galvanize supporters, mock opponents, or shape public perception. Itโ€™s not uncommon to see political shit-posts that are laden with irony, exaggeration, or out-of-context information, designed to inflame passions or reinforce existing biases — or exploit them.

Recognition and response

Recognizing shit-posting involves a discerning eye. Key indicators include the use of hyperbole, irony, non-sequiturs, and content that seems outlandishly out of place or context. The tone is often mocking or sarcastic. Visual cues, such as memes or exaggerated images, are common.

Responding to shit-posting is a nuanced affair. Engaging with it can sometimes amplify the message, which might be the poster’s intention. A measured approach is to assess the intent behind the post. If it’s harmless humor, it might warrant a light-hearted response or none at all.

For posts that are disinformation or border on misinformation or toxicity, countering with factual information, reporting the content, or choosing not to engage are viable strategies. The key is not to feed into the cycle of provocation and reaction that shit-posting often seeks to perpetuate.

Shitposting troll farms lurk in the shadows, beaming disinformation across the land -- by Midjourney

Fighting back

Shit-posting, in its many forms, is a complex phenomenon in the digital age. It straddles the line between being a form of modern-day satire and a tool for misinformation, propaganda, and/or cyberbullying. As digital communication continues to evolve, understanding the nuances of shit-posting โ€“ its forms, motivations, and impacts โ€“ becomes crucial, particularly in politically charged environments. Navigating this landscape requires a balanced approach, blending awareness, discernment, and thoughtful engagement.

This overview provides a basic understanding of shit-posting, but the landscape is ever-changing, with new forms and norms continually emerging. The ongoing evolution of online communication norms, including phenomena like shit-posting, is particularly fascinating and significant in the broader context of digital culture and political discourse.

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Science denialism has a complex and multifaceted history, notably marked by a significant event in 1953 that set a precedent for the tactics of disinformation widely observed in various spheres today, including politics.

The 1953 meeting and the birth of the disinformation playbook

The origins of modern science denial can be traced back to a pivotal meeting in December 1953, involving the heads of the four largest American tobacco companies. This meeting was a response to emerging scientific research linking smoking to lung cancer. Concerned about the potential impact on their business, these industry leaders collaborated with a public relations firm, Hill & Knowlton, to craft a strategy. This strategy was designed not only to dispute the growing evidence about the health risks of smoking, but also to manipulate public perception by creating doubt about the science itself.

And it worked — for over 40 years. The public never formed a consensus on the lethality and addictiveness of nicotine until well into the 1990s, when the jig was finally up and Big Tobacco had to pay a record-breaking $200 billion settlement over their 4 decades of mercilessly lying to the American people following the Tobacco Master Settlement Agreement (MSA) of 1998.

smoking and the disinformation campaign of Big Tobacco leading to science denialism, by Midjourney

Strategies of the disinformation playbook

This approach laid the groundwork for what is often referred to as the “disinformation playbook.” The key elements of this playbook include creating doubt about scientific consensus, funding research that could contradict or cloud scientific understanding, using think tanks or other organizations to promote these alternative narratives, and influencing media and public opinion to maintain policy and regulatory environments favorable to their interests — whether profit, power, or both.

Over the next 7 decades — up to the present day — this disinformation playbook has been used by powerful special interests to cast doubt, despite scientific consensus, on acid rain, depletion of the ozone layer, the viability of Ronald Reagan‘s Strategic Defense Initiative (SDI), and perhaps most notably: the man-made causes of climate change.

Adoption and adaptation in various industries

The tobacco industryโ€™s tactics were alarmingly successful for decades, delaying effective regulation and public awareness of smoking’s health risks. These strategies were later adopted and adapted by various industries and groups facing similar scientific challenges to their products or ideologies. For instance, the fossil fuel industry used similar tactics to cast doubt on global warming — leading to the phenomenon of climate change denialism. Chemical manufacturers have disputed science on the harmful effects of certain chemicals like DDT and BPA.

What began as a PR exercise by Big Tobacco to preserve their fantastic profits once science discovered the deleterious health effects of smoking eventually evolved into a strategy of fomenting science denialism more broadly. Why discredit one single finding of the scientific community when you could cast doubt on the entire process of science itself — as a way of future-proofing any government regulation that might curtail your business interests?

Science denial in modern politics

In recent years, the tactics of science denial have become increasingly prevalent in politics. Political actors, often influenced by corporate interests or ideological agendas, have employed these strategies to challenge scientific findings that are politically inconvenient — despite strong and often overwhelming evidence. This is evident in manufactured “debates” on climate change, vaccine safety, and COVID-19, where scientific consensus is often contested not based on new scientific evidence but through disinformation strategies aimed at sowing doubt and confusion.

The role of digital media and politicization

The rise of social media has accelerated the spread of science denial. The digital landscape allows for rapid dissemination of misinformation and the formation of echo chambers, where groups can reinforce shared beliefs or skepticism, often insulated from corrective or opposing information. Additionally, the politicization of science, where scientific findings are viewed through the lens of political allegiance rather than objective evidence, has further entrenched science denial in modern discourse — as just one aspect of the seeming politicization of absolutely everything in modern life and culture.

Strategies for combatting science denial

The ongoing impact of science denial is profound. It undermines public understanding of science, hampers informed decision-making, and delays action on critical issues like climate change, public health, and environmental protection. The spread of misinformation about vaccines, for instance, has led to a decrease in vaccination rates and a resurgence of diseases like measles.

scientific literacy, by Midjourney

To combat science denial, experts suggest several strategies. Promoting scientific literacy and critical thinking skills among the general public is crucial. This involves not just understanding scientific facts, but also developing an understanding of the scientific method and how scientific knowledge is developed and validated. Engaging in open, transparent communication about science, including the discussion of uncertainties and limitations of current knowledge, can also help build public trust in science.

Science denial, rooted in the strategies developed by the tobacco industry in the 1950s, has evolved into a significant challenge in contemporary society, impacting not just public health and environmental policy but also the very nature of public discourse and trust in science. Addressing this issue requires a multifaceted approach, including education, transparent communication, and collaborative efforts to uphold the integrity of scientific information.

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Climate Change Denial: From Big Tobacco Tactics to Today’s Global Challenge

In the complex narrative of global climate change, one pervasive thread is the phenomenon of climate change denial. This denial isn’t just a refusal to accept the scientific findings around climate change; it is a systematic effort to discredit and cast doubt on environmental realities and the need for urgent action.

Remarkably, the roots of this denial can be traced back to the strategies used by the tobacco industry in the mid-20th century to obfuscate the link between smoking and lung cancer. This companies conspired to create a disinformation campaign against the growing scientific consensus on the manmade nature of climate change, to cast doubt about the link between the burning of fossil fuels and the destruction of the planet’s natural ecosystems — and they succeeded, for over half a century, beginning in 1953.

climate change and its denial, by Midjourney

Origins in big tobacco’s playbook

The origins of climate change denial lie in a well-oiled, public relations machine initially designed by the tobacco industry. When scientific studies began linking smoking to lung cancer in the 1950s, tobacco companies launched an extensive campaign to challenge these findings. Their strategy was not to disprove the science outright but to sow seeds of doubt, suggesting that the research was not conclusive and that more studies were needed. This strategy of manufacturing doubt proved effective in delaying regulatory and public action against tobacco products, for more than 5 decades.

Adoption by climate change deniers

This playbook was later adopted by those seeking to undermine climate science. In the late 20th century, as scientific consensus grew around the human impact on global warming, industries and political groups with a vested interest in maintaining the status quo began to employ similar tactics around lying at scale. They funded research to challenge or undermine climate science, supported think tanks and lobbyists to influence public opinion and policy, and used media outlets to spread a narrative of uncertainty and skepticism.

Political consequences

The political consequences of climate change denial have been profound. In the United States and other countries, it has polarized the political debate over environmental policy, turning what is fundamentally a scientific issue into a partisan one. This politicization has hindered comprehensive national and global policies to combat climate change, as legislative efforts are often stalled by ideological conflicts.

a burning forest of climate change, by Midjourney

Denial campaigns have also influenced public opinion, creating a significant segment of the population that is skeptical of climate science years after overwhelming scientific consensus has been reached, which further complicates efforts to implement wide-ranging environmental reforms.

Current stakes and global impact

Today, the stakes of climate change denial could not be higher. As the world faces increasingly severe consequences of global warming โ€” including extreme weather events, rising sea levels, and disruptions to ecosystems โ€” the need for decisive action becomes more urgent. Yet, climate change denial continues to impede progress. By casting doubt on scientific consensus, it hampers efforts to build the broad public support necessary for bold environmental policies that may help thwart or mitigate some of the worst disasters.

Moreover, climate change denial poses a significant risk to developing countries, which are often the most vulnerable to climate impacts but the least equipped to adapt. Denialism in wealthier nations can lead to a lack of global cooperation and support needed to address these challenges comprehensively.

Moving forward: acknowledging the science and embracing action

To effectively combat climate change, it is crucial to recognize the roots and ramifications of climate change denial. Understanding its origins in the Big Tobacco disinformation strategy helps demystify the tactics used to undermine environmental science. It’s equally important to acknowledge the role of political and economic interests in perpetuating this denial — oil tycoon Charles Koch alone spends almost $1 billion per election cycle, heavily to climate deniers.

A climate change desert, by Midjourney

However, there is a growing global movement acknowledging the reality of climate change and the need for urgent action. From international agreements like the Paris Accord to grassroots activism pushing for change, there is a mounting push against the tide of denial.

Climate change denial, with its roots in the Big Tobacco playbook, poses a significant obstacle to global efforts to address environmental challenges. Its political ramifications have stalled critical policy initiatives, and its ongoing impact threatens global cooperation. As we face the increasing urgency of climate change, acknowledging and countering this denial is crucial for paving the way towards a more sustainable and resilient future.

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